After we have access to all of your accounts, a list of your competitors, any research you can provide, and the extra nuggets we dig up ourselves, this is where we get busy.
Before the Launch Call, your growth marketer will pull in all of the channel experts to go deep and get our hands dirty. This is when we’ll do a full technical SEO site analysis, fully analyze any historical campaigns you’ve run, analyze the user flow to identify any blockers, and deep dive on organic opportunities.
So, the next time we all get together, we’ll have a growth marketing strategy.
Our growth marketing strategy is our roadmap; it’s a list of action items, at a high level, of what tactics we’re going to test first, based on what is most likely to succeed. This keeps us focused and working day-to-day on the things that have the highest impact on your revenue. It’s a prioritized to-do list. With it we’ll get specific with budgets for each channel and projections.