Paid Media Marketing Tips

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

  The potential U.S. ban of TikTok has dominated headlines…

Ad Testing Methodology: Our Approach to Creative Testing and Measuring Results

Looking to boost your results with paid media or hit your…

Investing in an ABM Tool: Comparing 6Sense, Demandbase, and Other Effective Alternatives

If you’re a B2B org, chances are you could benefit from…

How to Calculate Paid Media Spend on Your Early Paid Advertising Efforts (+Free Media Planning Template)

Starting paid media efforts for your startup might feel daunting,…

Brave New Cookieless World: 8 Strategies for Marketers

*WARNING: The shift to a cookieless world is imminent.* Cookies—those…

YouTube vs. TikTok Ads: A Decisive Guide for Your Brand

When considering expanding your brand’s advertising presence…

2024 Facebook Advertising Guide

Facebook recently surpassed a monumental 3 billion individual…

How to Use GA4 in 2024: Tips for Marketers

Google Analytics has been a crucial component for countless…

LinkedIn Lead Gen Forms vs. Traditional Landing Pages

Lead generation is vital for many of Tuff's B2B partners.…