Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets
The potential U.S. ban of TikTok has dominated headlines…
AMA on Strategies for Navigating Tougher Ad Challenges and Declining Traffic with Chris Alarcon, Head of Media at Tuff
Chris has been leading the charge on our paid media team…
Ad Testing Methodology: Our Approach to Creative Testing and Measuring Results
Looking to boost your results with paid media or hit your…
Investing in an ABM Tool: Comparing 6Sense, Demandbase, and Other Effective Alternatives
If you’re a B2B org, chances are you could benefit from…
How to Calculate Paid Media Spend on Your Early Paid Advertising Efforts (+Free Media Planning Template)
Starting paid media efforts for your startup might feel daunting,…
Brave New Cookieless World: 8 Strategies for Marketers
*WARNING: The shift to a cookieless world is imminent.*
Cookies—those…
YouTube vs. TikTok Ads: A Decisive Guide for Your Brand
When considering expanding your brand’s advertising presence…
2024 Facebook Advertising Guide
Facebook recently surpassed a monumental 3 billion individual…
How to Use GA4 in 2024: Tips for Marketers
Google Analytics has been a crucial component for countless…
LinkedIn Lead Gen Forms vs. Traditional Landing Pages
Lead generation is vital for many of Tuff's B2B partners.…