How To Measure Brand-Related KPIs
Changes in the macroeconomic environment have left many businesses…
When Testing New Channels, Should You Go Higher or Lower In The Funnel?
Growth—as we’re ALL too well aware at Tuff – is an ever-changing…
Zero Party Data: What It Means + Why And How You Should Be Collecting It
As a growth marketing agency, our ability to access customer…
Why Should I Use Nextdoor Advertising?
2022 has brought a lot of surprises to the macro environment…
How These Three Companies Use TikTok for B2B Marketing
Is your B2B brand on TikTok? If the answer is no, you might’ve…
Digital Marketing vs. Growth Marketing – What’s the Difference?
These days, it feels like there’s a new type of marketing…
Tug of War: Balancing Scale and Efficiency with Paid Media Spend
Every business that runs a paid advertising strategy––whether…
Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling
At its simplest, Dumpling is a grocery delivery app. But…
Performance Marketing vs. Growth Marketing: What’s the Difference? [Updated]
Marketing is a broad field, but let's clear up some distinctions.…
What is a Growth Marketing Agency?
Picture this: you’re a founder or startup. You have product-market…