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Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court of Appeals denied TikTok’s challenge, prompting the platform to file…

Kate Theobald | December 18, 2024

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the needle today. To keep your campaigns effective and your strategies…

Jack DiGregorio | December 5, 2024

Balancing Brand and Performance in Your Creative Strategy

Growing a successful brand means balancing long-term trust with short-term results. Brand marketing builds relationships and loyalty, while performance marketing drives quick, measurable revenue. The best companies know these…

Hannah Burks | November 11, 2024

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Conducting A Content Inventory Audit With Quartiles (Free Template)

Google Optimize: The Skip-the-Dev Way To Increase Site Performance.

How Strategic is Your Ad Creative: A Guide to Measuring Success

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