UTM Generator for Campaigns (Tracking)
Use for: Understanding which campaigns are driving meaningful results
UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. If you’re anything like the data-driven campaign managers on the Tuff team, you probably don’t run any campaigns without UTM parameters. By tagging your URLs with UTMs, you can get a good understanding of how your visitors interact with your website, allocate budget more efficiently, and cut out anything that isn’t working. For a full rundown on UTMs, we turn to Niel Patel’s ultimate UTM guide here.
So what’s with this spreadsheet? If you’re running multiple campaigns and experimenting quickly, it’s easy to lose track of your URLs. For example, we have a batch of Facebook campaigns active right now, with 23 different audiences, using 23 different URLS. These can add up! This spreadsheet keeps all active URLs organized so anyone on the team can check the URL, review performance in Google Analytics, and then help make smarter marketing decisions at the campaign level.
See our other Spreadsheets
3. Growth Marketing Scorecard
Use for: Tracking results daily, weekly, and monthly in one shared spreadsheet
5. Blog Post Traffic Tracker from Buffer (Content)
Use for: Knowing which posts are gaining the most traffic
