Influencer Marketing Template
Use for: Managing and tracking your Instagram influencer marketing campaign
Performance-based influencer campaigns can drive revenue and user growth if you can tap into the right communities.
The way that this spreadsheet works is simple. Once you’ve defined your niche and set goals for your influencer program, you can start compiling your influencers in this spreadsheet. From here, you can start to calculate each influencer’s engagement rate. This will tell you who has an active audience.
There are a bunch of different ways to calculate engagement rates and this spreadsheet uses the below formula:
ER post = Total engagements on a post / Total followers *100.
A higher engagement rate typically spells out a wider reach and stronger influence.
Again, this is another manual process and it takes time. If you find early traction with your program in the first 90 days, we recommend transitioning to a tool to help manage as you scale.
See our other Spreadsheets
6. Budget Tracker for PPC Campaigns (Paid)
Use for: Creating an automated monthly budget pacing dashboard for Google Ads
8. Email User Onboarding Flow (Email)
Use for: Building and visualizing your welcome email flow
