Growth Marketing Scorecard
Use for: Tracking results daily, weekly, and monthly in one shared spreadsheet
When you’re running experiments and testing new campaigns, we like to have a reporting template that gives us true insight into what’s working and what’s not. We use this spreadsheet to track daily, weekly, and monthly results for our campaigns.
One of the most important things about this scorecard is that it’s 100% manual. While there are a bunch of automated dashboards out there, after three years and 35 startups, we still think this is the best option for our team and partners in the early stages. It’s simple (no fluff) and sticks to the most important metrics. While pulling the data from various sources takes time (about 10 minutes each morning), it gives you an opportunity to really look at the data, dig into what it’s telling us, and then make smarter optimizations and budget allocations.
See our other Spreadsheets
2. Channel Projections for Experiments
Use for: Forecasting budget based on historical data and determining projected performance
4. UTM Generator for Campaigns (Tracking)
Use for: Understanding which campaigns are driving meaningful results
