Blog Post Traffic Tracker from Buffer (Content)
Use for: Knowing which posts are gaining the most traffic
This is one of the best spreadsheets to understand how your content is stacking up. If you don’t have a blog yet, skip this spreadsheet.
The blog post traffic spreadsheet from Buffer enables you to keep an eye on which posts are hitting your traffic goals and it’s also really great to keep an eye on what topics are performing best, too. While this is easy to see in Google Analytics, pulling the data into a spreadsheet helps you benchmark performance more easily to identify content wins.
One of the more actionable ways we use this spreadsheet is to help us identify articles we want to update. To increase the effectiveness of your SEO efforts and boost your search engine traffic, you canupdate your old content and give yourself an improved freshness score.
Buffer has 10 other very helpful social media and content spreadsheets here, in case you want more.
See our other Spreadsheets
4. UTM Generator for Campaigns (Tracking)
Use for: Understanding which campaigns are driving meaningful results
6. Budget Tracker for PPC Campaigns (Paid)
Use for: Creating an automated monthly budget pacing dashboard for Google Ads
