Finding a full-time hire is a great option for many companies. But they come with their own set of pros and cons when compared to a plug-in growth marketing team.
The major benefit is the expertise and time they bring to the team. The biggest downside is the high cost. Full-time hires can easily cost $100,000+ per year and it takes work to find the right fit. You need someone who can set the marketing roadmap and execute on a variety of channels. If you know the channels that work for you and just need someone to help you refine and grow those 1-2 channels, a full-time hire can work great.
However, if you’re tight on budget and your primary goal is building a foundation for growth, testing acquisition channels to start getting traction, etc. then we generally recommend finding a growth marketing agency like Tuff. We’ll work with you to produce the same results as a full-time hire, at a lower cost and flexible monthly contract.