Develop partnerships that generate user content and drive revenue.

Our deep in-house experience allows us to build data-driven influencer campaigns using quality partners that map back to your growth goals.

Influencer marketing tailored to your unique offering and audience.

We take a full-funnel approach to working with you to find the best influencer marketing strategy for your campaign’s budget and goals. We start small, refine our process, find big results, and then scale. Whether it’s testing your way into the channel for the first time or leveling up your existing strategy, we’ll help you take it to the next level—always with a data-driven process.

Our Process

We track influencer activity back to a direct effect on growth goals. Take a look at our process outlined below.

Align on Goals
Your objectives set the foundation. We use them to develop an influencer marketing strategy that syncs up with your goals.

Develop Unique Strategy
We pair learnings with proven strategies until we find a unique road map to meet your objectives.

Find Target Influencers
We find a specific segment of influencers that align with your brand and test them to find top performers. From there, we analyze the top performers to find similarities that we can use to match with more influencers.

Optimize Foundation
Once we have an influencer foundation for your brand, we layer on additional tactics to ensure influencer spend efficiently increases revenue.

Our Process

We track influencer activity back to a direct effect on growth goals. Take a look at our process outlined below.

Align on Goals

Your objectives set the foundation. We use them to develop an influencer marketing strategy that syncs up with your goals.

Develop Unique Strategy

We pair learnings with proven strategies until we find a unique road map to meet your objectives.

Find Target Influencers

We find a specific segment of influencers that align with your brand and test them to find top performers. From there, we analyze the top performers to find similarities that we can use to match with more influencers.

Optimize Foundation

Once we have an influencer foundation for your brand, we layer on additional tactics to ensure influencer spend efficiently increases revenue.

“Tuff is amazing. For about 11 years, I’ve always been involved with or owned some element of a brand’s marketing efforts. I’ve been given teams that already existed or tasked with finding the right partner. Tuff is honest the first time someone/s REALLY nailed it. I mean completely nailed it! They understood us quickly. They report in weekly and the reports make sense to me. They have awesome ideas and follow through.

I feel completely at ease that they are in charge of that critical part of the our SaaS business. They truly know everything there is and give amazing advice, direction, and take action constantly on our behalf.”

Kristi Anderson
ThalamusGME

Our Tools

Campaign strategy and execution backed by expert tools.

Forget prospecting without insights, manual list building, and slow paced reach out. Our tools allow us to quickly find influencers that meet our criteria (follower counts, engagement rates, compensation model), negotiate, send contracts, and launch campaigns all on the same platform.

Once our campaign is running, we provide reports that show you how each of your influencers is performing. Our influencer growth process allows for us to learn at a rapid pace and iterate on the results to develop an influencer pipeline and funnel for you in a matter of weeks, not months.

Not ready to go all in with Tuff on an influencer strategy?

Download our influencer spreadsheet instead. You can use this template to build out your list and evaluate influencers. It’s manual and takes time and resources to develop, but this is a great starting point if you’re ready to test anything out on your own.

FAQ’s

Influencer Marketing has been around since the beginning of commerce, when one happy customer said to another potential customer, “This is the best product I’ve ever used and you should use it too!” 

Nowadays, influencer marketing is more relevant than ever. But only if it’s done right. With your customers relying on trusted opinions to guide them through what products and services should matter to them, influencer marketing helps to grow that process at a substantial rate.

According to a BigCommerce.com 2020 Influencer Trend Study, “65% of influencer marketing budgets will increase in 2020 and 89% say ROI from influencer marketing is comparable to or better than other marketing channels.”

When it comes to figuring out a budget for your influencer program, it comes back to your objectives. For early stage brands, we recommend starting with budgets in the $1K – $10K range and scaling from there. 

Aside from generating brand growth and sales, a smart influencer marketing strategy can also generate curated user content that you can license as your own and use on other channels and platforms important to your success. For example, leveraging user generated content for Facebook and Instagram ads, or even in YouTube and email campaigns. 

Yes, consumers are savvy and can easily spot the difference between an influencer ad and a post. The question is when do they care? The answer: when they can tell that an influencer’s messaging is contrived. We’ll help you find the best influencer fit for your brand. First, we find influencers and content creators passionate about your brand’s mission, then we design custom messaging specific to each influencer to speak to their audience about your brand.

Ready To Give It a Try? Book a Custom Strategy Call!  

Hire us to be your plug-in growth marketing team.

We like to share these case studies to articulate how we help businesses grow. But, a great partnership is also about people. Ready to learn more?