Videos
Watch online videos that level-up your team, discuss growth, and help you with next steps.
Tuff Team
Tuff Team: PPC
The House that Built Tuff: Building the PPC Team with “Coach” Chris Alarcon
Chris was the very first addition to Tuff’s PPC team and he spills the beans on building the team. Plus you’ll hear some very Chris-y conversation about being Nashville’s leading soccer coach (in our hearts), and the best tunes for when you’re deep in Google Ads Manager.
Tuff Team: Growth Marketing
Building furniture and growth roadmaps with Kristin Dick, Sr. Growth Marketer & Head of Operations
When Kristin joined the Tuff team she did so as a social ads strategist. Now, nearly a year and a half later she’s transitioned into a growth marketer role, become head of operations, and a well-respected team leader. Together, she and Richard dig into her story of transformation and save plenty of time to talk about her multitude of hidden talents and skills plus her go-to knock-your-socks-off cake recipe.
Tuff Team: Social Ads
How the Super Bowl kicked off an amazing career with David Lawson, Social Ads Strategist
David is a new dad and this fun, lively conversation kicks off with a discussion about how awesome it is to be able to balance parenting with building a fun career. We also hear about David’s STRONG opinions of the best basketball teams to follow and finally get a taste about how this social ads legend got his start.
Tuff Talk
Link to: Tuff Talk – Episode 6
Tuff Talk
Honing In With Nirav Patel
Though we call ourselves growth marketers, our curiosity expands far beyond. So, we fired up this interview series to, quite simply, ask smart people some Tuff questions (sorry, we couldn’t help ourselves). Come for the Qs about the best ways to scale, where to start when you know your site needs some TLC, and the Zuckerberg/Cook feud.
Link to: Tuff Talk – Episode 5
Tuff Talk
Answering a Calling with Alyssa Petersel
Since she was young, Alyssa has always felt compelled by her two fiery gifts: an entrepreneurial spirit and a desire to be involved in all things social justice. We talk to Alyssa about her 5-year journey at the helm of MyWellbeing, how and why she build a built a business, and what lies ahead.
Link to: Tuff Talk – Episode 4
Tuff Talk
An Apothéparty with Shizu Okusa
From Wall Street to wellness, we cover Shizu’s fascinating and diverse career path and how it ultimately resolved into a fast-growing company that’s centered on adaptogenic, herb-and-mushroom-packed blends that are helping people heal from the inside out.
Tuff Reviews
Tuff Review by Apothekary
“Profitable growth all the way”
Here, Shizu chats about how we were able to have conversations about keeping metrics like average order value (AOV) squarely in sight when looking at marketing budgets to make sure that, ultimately, it all resulted in profitable growth.
Tuff Review by Anahola Granola
“Experience, reliable, incredible”
It’s one thing to see results. It’s another to actually understand the ins and outs of your agency’s growth strategy and feel the positive effects of real transparency and collaboration. Here, Malia breaks down how it boosted Anahola Granola’s growth trajectory!
Tuff Reviews by Canoe Club
“They cut the crap.”
One of Sarah’s big frustrations with growth marketing in the past is that she was made to feel like it was all one big mystery. So, instead of hiding behind buzzwords and fancy acronyms, she’s happy to report that the thing she likes about working with us: we cut the crap.
