If you’re new to growth marketing, it can be difficult to know where to start. With so many software platforms covering everything from analytics to web development, it’s easy to get lost in the intricacies of individual tools, and lose focus of your ultimate goal: growth.
But even for experienced growth marketers, there’s no map to navigate the ever-growing network of software tools available. Choosing the right tools to invest in goes a long way to helping you drive growth, but identifying the platforms that will be most effective for your business is very situational. It depends on your industry, optimal marketing channels, and the skills of your team, alongside many other factors.
Using these growth marketing software tools is non-negotiable. As a growth marketing agency, we leverage a suite of these tools to unearth game-changing insights and optimize performance. These tools can be broken down into a few categories. In this guide, we’ll introduce you to the best tools in each category and share how to best leverage them to drive growth for your company.
Analytics is at the core of all growth marketing. Access to high-quality data enables marketers to measure the performance of different channels, campaigns, and creatives, ultimately helping them make better decisions.
Many of the tools discussed in this article have built-in analytics features. But when it comes to tools that offer a holistic overview of a company’s entire marketing stack, there are a few standout analytics platforms.
Google Analytics is packed with advanced analytics capabilities, and is perhaps the most widely used analytics tool. Growth marketers can use it to track various aspects of their strategies, including:
- Acquisition Channels
- User Experience
- Conversion Events
- User Demographics
Google Analytics works with any website, and is simple to install, only requiring the implementation of a short tracking code to unlock a host of powerful insights.
Google Search Console
Another popular tool is Google Search Console, which enables marketers to understand organic performance on Google Search.
Marketers can track the performance of their site over time, accessing analytics on everything from popular search terms to the average position of their web pages in Google Search. The platform is particularly useful for those running Search Engine Optimization (SEO) campaigns, providing a simple yet powerful set of analytics that track performance over time.
Once website visitors come to your site, tracking their behavior can yield all kinds of insights. That’s where Hotjar comes in.
Hotjar enables marketers to run A/B tests and other experiments. It’s possible to view heat maps that show how customers navigate your site, capture screen recordings of individual browsing sessions, and identify points of friction which hurt user experience. Apply these insights to optimize user experiences and improve conversion rates.
Website Auditing Tools
Websites are foundational elements of any growth marketing strategy. They’re where you’ll drive traffic to, the place you’ll engage with users, and ultimately, the platform where you’ll convert prospects to paying customers.
Growth marketers should regularly audit both their own websites, and those belonging to competitors. And while there’s plenty of site optimization best practices, identifying opportunities for improvement often means digging into the data. These website auditing tools help you do exactly that.
Alexa Site Audit
Many companies underperform on organic search because their sites are saddled with undiagnosed technical errors. Alexa helps marketers identify, understand, and fix technical SEO issues. The tool conducts periodic reports, giving sites an overall grade and pinpointing issues that should be addressed.
Alexa also offers tools to assist with competitor research, keyword identification, and target audience analysis. By leveraging these features, companies can start bringing in significantly more organic traffic, helping them reach new customers.
Assessing competitor strategies and identifying opportunities to outperform them is an important aspect of growth marketing. Similarweb enables marketers to understand web traffic patterns for any website, offering an opportunity to understand the strategy and strength of a competitor.
The platform also provides tools for sales intelligence, keyword research, and industry benchmarking. Together, these enable marketers to identify and capitalize on growth opportunities.
SEO tools should be in every growth marketer’s arsenal. These platforms enable growth marketers to improve both on-page and off-page SEO, boosting search engine rankings and driving high-intent traffic to their websites.
SEMRush offers solutions for everything from social media marketing to PPC advertising, but their SEO tools remain what they do best.
With SEMRush, marketers can discover high-potential keywords, run technical SEO audits, and assess competitor backlink profiles. The platform has a plethora of tools that cover every aspect of SEO, helping marketers grow their organic search performance quickly. One of the best features is the search ranking tracker, which displays changes in rankings over time.
Ahrefs is similar to SEMRush, and offers marketers a suite of SEO tools that enable better analysis, tracking, and performance.
In addition to their core features, Ahrefs has a ton of content to help get you up to speed on all things SEO, as well as an active community of 10,000 SEO marketers who frequently share best practices.
If you’ve got a WordPress site, Yoast SEO is indispensable. It’s a plug-in for WordPress that optimizes your site content and keywords to improve organic performance
With plug-ins for everything from video SEO to local SEO, Yoast helps marketers enhance every aspect of their site. Users can optimize keyword selection, leverage real-time content quality and link suggestions before they publish, and access every course in the Yoast SEO Academy.
Web Development Tools
Growth marketers have to be able to quickly iterate their company’s websites to reflect new trends, account for changing user behavior, and run experiments. And if your website is coded manually, it’s near impossible to do that.
Marketers are embracing no-code web development tools, which use templates to enable marketers to quickly build landing pages, sign up forms, and more. Here are some of the best web development tools.
Webflow is perhaps the most sophisticated out of the web development tools mentioned here, allowing users to design, build, and launch fully responsive websites. No code is required, and there’s a range of templates for different kinds of sites.
Once the site is built, Webflow hosts it, and provides SEO tools and integrations with other marketing platforms to enable users to start growing their site fast. It’s perfect for growth marketers looking to quickly launch new projects or initiatives, minimizing the time spent on web development.
Did you know more than 42% of the internet is built on WordPress? There’s good reason for that: WordPress is an easy-to-use website builder with more than 50,000 plug-ins and themes that enable users to build beautiful, functional websites without any coding.
Users can launch a website in just a few minutes. There’s tools and integrations that help scale your website from a simple informational page to a comprehensive online platform, and support for everything from eCommerce to mobile apps.
Squarespace offers no-code web development tools for product and service based businesses. There’s a range of templates available to build your site with, powerful commerce features, and integrations with a wide range of third-party apps to help you automate your growth strategies.
There’s also an ever-growing marketing toolkit, with features including an email marketing platform, social media tools, and an analytics suite that offers a comprehensive overview of the entire stack.
Creative and Design Tools
Growth marketing isn’t just about acquiring new users; it’s also about retaining and evangelizing existing ones. One of the best ways to do that is by creating memorable, beautifully designed user experiences.
This requires collaboration between marketers, creatives, and developers. The tools that enable this are a crucial component of any growth marketing stack.
Figma is a graphic and user interface design platform. It’s used to design everything from website wireframes to marketing collateral, and makes collaboration between teams and contributors a breeze.
Everyone can collaborate on the same file in real-time, and you can even create interactive prototypes. The newly-launched FigJam is an online whiteboard that helps remote teams collaborate and brainstorm together.
Adobe Creative Cloud
Adobe Creative Cloud is a collection of more than 20 of Adobe’s top apps, including Photoshop, InDesign, and Premiere Pro. If you’re creating assets for a marketing campaign, Creative Cloud will help you take your designs to the next level.
Impactful creative is critical to successful marketing. And with Adobe’s industry-leading design tools, you’ll be able to produce creative on par with the best brands on the planet.
Project Management Tools
Part of being a successful growth marketer is the ability to juggle several balls at once – seamlessly hopping between managing PPC campaigns and designing landing pages. Many growth marketers have multiple clients, all with different campaigns, strategies, and budgets.
Managing this complexity demands sophisticated project management tools that help keep everything on track. At Tuff, we’ve tried out a few in our time. Here’s our favorites:
Teamwork is the perfect platform for teams who work with a number of different stakeholders. It streamlines the project management process, enabling marketers to manage clients, freelancers, and their internal team in one place.
We recently switched to Teamwork, and it’s been a gamechanger for our team. If you’re transitioning from another project management tool, you can import all existing tasks and projects to Teamwork in just one click.
Notion is a project management platform that functions as an all-in-one workspace for your team, blending a number of common applications into one location.
Use Notion as a centralized hub for teams, projects, and important documents. There’s a series of templates as well as fully customizable workflows to help you quickly configure the platform to your needs.
Trello is one of the world’s most popular project management tools. It enables growth marketers to track projects on a Kanban-style project board, with automation for routine tasks, and integrations to productivity tools like Google Drive and Slack.
At Tuff, we used Trello for a long time before switching to Teamwork. We work with a lot of clients, so while Teamwork was a better fit for us, if you’re more focused on internal projects, Trello might work best for your team.
Customer Relationship Management (CRM) tools are vital for all types of company –– not just B2B companies. After all, investing in relationships with your customers and building a database of warm leads are important aspects of any growth marketing strategy.
CRM tools automate the vast majority of that process, enabling companies to scale faster and improve the quality of the customer experience throughout the sales process.
Salesforce boasts an extensive suite of marketing and sales tools suitable for businesses of all sizes. There’s tailored products for certain industries, and solutions for everything from customer support to complex analytics.
However, the main focus is customer relationship management, and there’s an excellent range of tools that help companies grow by building their business around their customers.
HubSpot provides inbound marketing, sales, and service tools. Their CRM platform automates many of the tasks that would traditionally be done by salespeople, generating insights on prospects, scheduling meetings, and helping teams close more deals.
There’s a range of different features for growth marketers, including tools for lead generation, marketing automation, content management, and more.
Marketo simplifies complex customer journeys using a range of marketing automation tools. With support in areas like email marketing, lead management, and revenue attribution, Marketo helps growth teams scale quickly, all while collecting data that helps optimize campaigns.
The platform’s core capabilities include content personalization, cross-channel engagement, and advanced marketing analytics. Altogether, Marketo helps marketers deliver a uniform experience across brand touchpoints while arming them with the insights required to fuel further growth.
For online stores, eCommerce tools are indispensable. But building your own platform is a long, expensive process. Instead, leverage one of the amazing solutions already out there.
The best eCommerce platforms are more than just online storefronts. Instead, they provide a wide range of tools that help marketers grow revenue.
Bigcommerce enables businesses to build, innovate, and grow their online eCommerce businesses. There’s solutions for a wide range of industries, and no matter whether your business is D2C, B2B, wholesale, or something else, there’s probably a solution for you.
With tools that enable cross-channel commerce across dozens of platforms, marketers can dramatically increase their reach with minimal extra work. There’s support for companies growing internationally, and tools for design and conversion optimization that enable marketers to maximize their online channels.
Shopify is an online eCommerce platform used by more than one million businesses around the world. The platform comes with a range of marketing tools, as well as a dashboard packed with important analytics covering various aspects of business performance.
A unique element of Shopify is the Shopify App Store, which offers more than 6,000 apps that businesses can add on to their eCommerce platform. There’s a number of apps perfectly suited to growth marketing, including Klayvio and AdRoll.
Social Media Management Tools
Social media plays a central role in many growth marketing campaigns. Whether it’s going viral on TikTok, running influencer campaigns on Instagram, or sharing Twitter threads, practically every business can leverage social media to drive growth.
Managing campaigns across multiple social media channels can be a challenge for even the best growth marketers, which is why it’s common to use social media management tools to schedule posts and analyze performance.
Buffer enables marketers to schedule social posts in advance on all major social media platforms, including Facebook, Twitter, Instagram, and more. Analytics help marketers determine the most optimal time to post, and it’s easy to respond to comments.
Sprout Social is an all-in-one social media marketing platform that enables marketers to plan, schedule, and publish social content across multiple platforms. There’s also a range of analytics and engagement tools, as well as social listening tools that help marketers uncover audience insights and trends to improve the relevancy of their marketing strategies.
Start Experimenting with Growth Marketing Tools Today
If you’re a growth marketer, we bet you’ve heard of, if not used, more than a few of these tools. They’re indispensable partners in your growth marketing efforts, helping you to understand which channels are working best, optimize individual campaigns, and keep all your projects on track.
But just a few years ago, this list would have looked completely different. New tools are emerging all the time, and identifying them can help you get a step on the competition. Keep track of new tools, experiment with them, and reach out and let us know if you find any we should add to this list.
Hello, I’m Christian! I’m a Search and Content Marketing Manager based in Albuquerque, New Mexico. I’ve spent the past seven years creating content for software, financial, and hospitality companies. If I’m not combing through keyword lists and coming up with SEO strategies, I’m probably working out, hiking in the mountains, or planning a trip somewhere cool.