Growth Marketing Guide

If you want to know the ultimate secret for skyrocketing overnight growth, I’ll tell you: It doesn’t exist.

That statement might feel a bit controversial coming from the CEO of a growth marketing agency, but I’m tired of people repeating the idea that you can flip a switch and acquire thousands of new customers overnight. Scaling your business is hard, and growth marketing is not a hat trick.

Rather, growth marketing is a path to creating intentional and sustainable expansion. It’s balancing high-risk/high-return campaigns with low-risk/low-return campaigns to find the perfect formula for your company.

Growth marketing isn’t just about quickly increasing your numbers, either. It’s investing your money intelligently to create valuable, relevant content that your ideal buyer both wants and needs with the expectation that this will, over time, impact your bottom line. It’s a continual process of learning and self-improvement.

In a word, growth is prioritization.

Rome wasn’t built in a day, so why should your growth marketing strategy be? Trying to do everything at once will likely result in mediocrity across the board.

It can be hard to define and prioritize goals, but that’s the real benefit of having a proven process. With the team at Tuff, I’ve found success working with teams in nearly every industry, from early traction startups to large enterprises.We’ve built lean marketing processes for driving traction and finding learnings faster for over 50 companies. And that’s what this guide is all about. I’m going to share our step-by-step process that you can try out yourself to add more to your bottom line.

This guide is meant to be an open scrapbook that includes a sense of what we are learning and thinking about right now with our clients when it comes to growth.

It’s for founders, owners, and growth marketers. The most basic guidelines: anyone looking to acquire new customers and scale their company through modern channels, tools, and frameworks: primarily founders and business owners.

Here’s what’s included:

1. Foundational Research

• Target Audience
• Customer Research
• Competitor Research
• Value Props
• Marketplace Trends

2. Strategy

• Acquisition Channels
• Conversion Rate Optimization
  • Website
  • Email

3. Tracking and Analytics

4. Prioritization Framework