DSW: How to Run Marketing Experiments Quickly and Find Big Wins
With Tuff, I’ve been fortunate to work with a range of companies in completely different stages of their marketing maturity.
Even with the diversity in stage and industry, one step is always the same: creating a clear growth marketing strategy.
A growth marketing strategy is a high-level list of what tactics we’re going to test first, based on what is most likely to succeed. It’s a document that keeps you focused and working day-to-day on the things that have the highest impact on your business.
For Denver Startup Week, I shared the process we’ve shaped, iterated, and battle-tested over the last few years with 50 different companies. This process helps small businesses and startups prioritize high-impact growth campaigns to quickly drive R.O.I. and key learnings, then invest in additional campaigns to scale up what works.
Whether you tuned in for the live session, watched the recording, or stumbled across this blog post, here are all the documents I discussed in the presentation:
DSW Slides & Presentation Deck
Tuff’s Growth Marketing Process Spreadsheet
Acquisition Channel Cheat Sheet
While you’re here, I’d also recommend checking out the rest of the Tuff blog, giving us a shout on Twitter, or subscribing to our Tuff YouTube channel.
We’re also actively hiring at Tuff. Check out our open positions here – if you or anyone you know would be a good fit, let us know!
Have questions from the presentation? Shoot me a note on LinkedIn or drop an email to ellen@tuffgrowth.com.
Ellen is the founder at Tuff and one of the team’s core growth marketers. She is a versatile marketer with expertise in multiple channels – from ppc to seo to email to others – responsible for the experiments and testing. She is happiest when she’s on the ski hill or outside pointing her mountain bike downhill.
