PPC Strategist

Chris Alarcon

  Nashville, TN

About Chris

Hey, I’m Chris! I’m a PPC Strategist based in Nashville, Tennessee with over 5 years of hands-on PPC experience and campaign management. When I’m not scaling Google Ads & YouTube campaigns, I enjoy longboarding, playing soccer, and a little bit of gaming.

Chris’ LinkedIn

Articles by Chris

tuff-the-biggest-mistake-most-businesses-make-when-investing-in-ppc
PPC Chris Alarcon

The Biggest Mistake Most Businesses Make When Investing in PPC

Editor’s Note: This post has been updated with…
December 4, 2020/by Chris Alarcon
tuff-30-minute-ppc-audit
PPC Winning new customers for your startup Chris Alarcon

The 30-Minute PPC Audit Anyone Can Do

Editor’s Note: This post has been updated with new links…
January 1, 2020/by Chris Alarcon
PPC How growing businesses find success with Tuff Chris Alarcon

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

Does this post look familiar? We originally published it…
May 8, 2020/by Chris Alarcon
tuff-facebook-ad-copywriting-strategies
PPC Chris Alarcon

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

Getting traffic to your site can be time consuming and expensive,…
March 30, 2020/by Chris Alarcon
A person shopping online.
PPC Scaling your ecommerce brand Chris Alarcon

How To Optimize Your Google Shopping Product Feed

Google shook up the world of eCommerce when it announced…
April 24, 2020/by Chris Alarcon
YouTube on a mobile phone.
Using YouTube Ads to grow your business Chris Alarcon

YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients

Incredible reach, narrow audience targeting, and the chance…
May 14, 2020/by Chris Alarcon
A man using social listening tools on his computer.
Winning new customers for your startup Chris Alarcon

How To Create Your Own Automated Social Listening Tool

As marketers, it’s often easy, and comfortable, to remain…
July 16, 2020/by Chris Alarcon
Data on eCommerce with YouTube ads.
Other Topics Chris Alarcon

4 Reasons You Should Be Using Microsoft Ads For Your Business

Microsoft Ads, formerly known as Bing Ads, is the often overlooked…
July 22, 2020/by Chris Alarcon
Thalamus Case Study
How growing businesses find success with Tuff Chris Alarcon

From Qualified Traffic to Booked Demos: How We Helped Thalamus Increase Sales 3x

When it comes to driving demos, it’s rare that a business…
September 30, 2020/by Chris Alarcon
team working on google ads
PPC Chris Alarcon

How Much Do Google Ads Cost?

Author's note: This post was originally published in 2020,…
June 9, 2022/by Chris Alarcon
PPC Chris Alarcon

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

Google Ads has a plethora of strengths when compared to other…
November 5, 2020/by Chris Alarcon
PPC YouTube Chris Alarcon

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

It’s no secret that YouTube Ads are extremely effective…
January 26, 2021/by Chris Alarcon
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Say hello to Chris

Want to learn how you can leverage smart & scalable PPC campaigns to drive business growth? Let’s talk!

chris@tuffgrowth.com LinkedIn
chris@tuffgrowth.com LinkedIn
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