PPC Strategist
Chris Alarcon
Nashville, TN
Articles by Chris
Chris Alarcon PPC
Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic
Google Ads has a plethora of strengths when compared to other…
Chris Alarcon PPC
The Biggest Mistake Most Businesses Make When Investing in PPC
Editor’s Note: This post has been updated with…
Chris Alarcon PPC YouTube
Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%
It’s no secret that YouTube Ads are extremely effective…
Chris Alarcon PPC Winning new customers for your startup
The 30-Minute PPC Audit Anyone Can Do
Editor’s Note: This post has been updated with new links…
Chris Alarcon Scaling your ecommerce brand YouTube
Where Search Happens: Using YouTube to Find Your eCommerce Customers
With the pandemic accelerating eCommerce spending in the…
Chris Alarcon How growing businesses find success with Tuff PPC
Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales
Does this post look familiar? We originally published it…
Chris Alarcon Using YouTube Ads to grow your business
How to Create a YouTube Advertising Strategy (with Examples)
With iOS 14 having a large impact on Facebook’s audience…
Chris Alarcon PPC
4 Proven Strategies to Improve Your Retargeting Ad Campaigns
Getting traffic to your site can be time consuming and expensive,…
Chris Alarcon YouTube
How To Build a YouTube Ad Strategy From Scratch
Advertising on YouTube can be an incredibly effective and…
Chris Alarcon PPC Scaling your ecommerce brand
How To Optimize Your Google Shopping Product Feed
Google shook up the world of eCommerce when it announced…
Chris Alarcon Using YouTube Ads to grow your business
YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients
Incredible reach, narrow audience targeting, and the chance…
Chris Alarcon Winning new customers for your startup
How To Create Your Own Automated Social Listening Tool
As marketers, it’s often easy, and comfortable, to remain…
About Chris
Hey, I’m Chris! I’m a PPC Strategist based in Nashville, Tennessee with over 5 years of hands-on PPC experience and campaign management. When I’m not scaling Google Ads & YouTube campaigns, I enjoy longboarding, playing soccer, and a little bit of gaming.
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