PPC Strategist

Chris Alarcon

  Nashville, TN

About Chris

Hey, I’m Chris! I’m a PPC Strategist based in Nashville, Tennessee with over 5 years of hands-on PPC experience and campaign management. When I’m not scaling Google Ads & YouTube campaigns, I enjoy longboarding, playing soccer, and a little bit of gaming.

Chris’ LinkedIn

Articles by Chris

PPC Chris Alarcon

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

Google Ads has a plethora of strengths when compared to other…
November 5, 2020/by Chris Alarcon
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PPC Chris Alarcon

The Biggest Mistake Most Businesses Make When Investing in PPC

Editor’s Note: This post has been updated with…
December 4, 2020/by Chris Alarcon
PPC YouTube Chris Alarcon

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

It’s no secret that YouTube Ads are extremely effective…
January 26, 2021/by Chris Alarcon
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PPC Winning new customers for your startup Chris Alarcon

The 30-Minute PPC Audit Anyone Can Do

Editor’s Note: This post has been updated with new links…
January 1, 2020/by Chris Alarcon
YouTube Scaling your ecommerce brand Chris Alarcon

Where Search Happens: Using YouTube to Find Your eCommerce Customers

With the pandemic accelerating eCommerce spending in the…
April 26, 2021/by Chris Alarcon
PPC How growing businesses find success with Tuff Chris Alarcon

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

Does this post look familiar? We originally published it…
May 8, 2020/by Chris Alarcon
YouTube ads
Using YouTube Ads to grow your business Chris Alarcon

How to Create a YouTube Advertising Strategy (with Examples)

With iOS 14 having a large impact on Facebook’s audience…
September 9, 2021/by Chris Alarcon
tuff-facebook-ad-copywriting-strategies
PPC Chris Alarcon

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

Getting traffic to your site can be time consuming and expensive,…
March 30, 2020/by Chris Alarcon
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YouTube Chris Alarcon

How To Build a YouTube Ad Strategy From Scratch

Advertising on YouTube can be an incredibly effective and…
October 15, 2021/by Chris Alarcon
A person shopping online.
PPC Scaling your ecommerce brand Chris Alarcon

How To Optimize Your Google Shopping Product Feed

Google shook up the world of eCommerce when it announced…
April 24, 2020/by Chris Alarcon
typing on a computer using google ads
PPC Chris Alarcon

Google Ads Optimization Tips: The Key To Better Results

Google Ads is one of the most powerful and effective marketing…
November 15, 2021/by Chris Alarcon
YouTube on a mobile phone.
Using YouTube Ads to grow your business Chris Alarcon

YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients

Incredible reach, narrow audience targeting, and the chance…
May 14, 2020/by Chris Alarcon
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