PPC Strategist

Chris Alarcon

  Nashville, TN

Articles by Chris

Chris Alarcon PPC

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

Google Ads has a plethora of strengths when compared to other…
November 5, 2020/by Chris Alarcon
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Chris Alarcon PPC

The Biggest Mistake Most Businesses Make When Investing in PPC

Editor’s Note: This post has been updated with…
December 4, 2020/by Chris Alarcon
Chris Alarcon PPC YouTube

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

It’s no secret that YouTube Ads are extremely effective…
January 26, 2021/by Chris Alarcon
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Chris Alarcon PPC Winning new customers for your startup

The 30-Minute PPC Audit Anyone Can Do

Editor’s Note: This post has been updated with new links…
January 1, 2020/by Chris Alarcon
Chris Alarcon Scaling your ecommerce brand YouTube

Where Search Happens: Using YouTube to Find Your eCommerce Customers

With the pandemic accelerating eCommerce spending in the…
April 26, 2021/by Chris Alarcon
Chris Alarcon How growing businesses find success with Tuff PPC

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

Does this post look familiar? We originally published it…
May 8, 2020/by Chris Alarcon
YouTube ads
Chris Alarcon Using YouTube Ads to grow your business

How to Create a YouTube Advertising Strategy (with Examples)

With iOS 14 having a large impact on Facebook’s audience…
September 9, 2021/by Chris Alarcon
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Chris Alarcon PPC

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

Getting traffic to your site can be time consuming and expensive,…
March 30, 2020/by Chris Alarcon
typing on ipad
Chris Alarcon YouTube

How To Build a YouTube Ad Strategy From Scratch

Advertising on YouTube can be an incredibly effective and…
October 15, 2021/by Chris Alarcon
A person shopping online.
Chris Alarcon PPC Scaling your ecommerce brand

How To Optimize Your Google Shopping Product Feed

Google shook up the world of eCommerce when it announced…
April 24, 2020/by Chris Alarcon
YouTube on a mobile phone.
Chris Alarcon Using YouTube Ads to grow your business

YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients

Incredible reach, narrow audience targeting, and the chance…
May 14, 2020/by Chris Alarcon
A man using social listening tools on his computer.
Chris Alarcon Winning new customers for your startup

How To Create Your Own Automated Social Listening Tool

As marketers, it’s often easy, and comfortable, to remain…
July 16, 2020/by Chris Alarcon
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About Chris

Hey, I’m Chris! I’m a PPC Strategist based in Nashville, Tennessee with over 5 years of hands-on PPC experience and campaign management. When I’m not scaling Google Ads & YouTube campaigns, I enjoy longboarding, playing soccer, and a little bit of gaming.

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