Kristin Dick Marketing Tips

A person budget planning for digital ad spend

How We Decreased Pathstream’s CAC by 59% YoY

When we first started working with Pathstream – a Series…
mapping user flows for landing pages and paid ads

How (and why) You Should Optimize Landing Page Copy For Each Target Audience

When we think about developing 1:1 messaging for our targeting…
testing different desktop landing pages

A/B Testing Your Landing Page to Reduce CAC: Tiny Changes & Big Result

There are so many pieces to a growth marketing campaign that…

How We Achieved a 12x ROAS on TikTok

Author's Note: This post was updated on March 13, 2023 with…

Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad

There’s no one-size-fits-all recipe for successful social…
tuff-six-signs-its-time-to-update-your-facebook-ads

Six Signs It’s Time to Update Your Facebook Ads

Editor’s Note: This post has been updated with new links…