How UX and SEO Can Work Together to Increase Organic Traffic

You can have a website that is 100% optimized for search engine ranking, but what if that comes at the expense of your site’s user experience? Well, you could actually be holding yourself back from ranking for your target keywords.

Tuff’s SEO team works with our UX designers to publish SEO-friendly landing pages with great user experiences. This collaboration has boosted our SEO team’s results for Tuff’s clients. So what is the link between user-experience (UX) and search engine optimization (SEO)?

What is SEO?

Search engine optimization (SEO) involves making it easier for people to find your business online. You can achieve this by making changes to your website to make it easier for search engines to understand your content. You’ll also need to upload new pages and content to your site to answer people’s questions. And finally, drive traffic back to your site through links and mentions from other sites.

What is UX?

User-experience (UX is how people interact with and experience a product, website or software tool. For websites, it encompasses how users navigate the site, how quickly they find what they’re looking for, and how intuitive the design is on the page.

Is SEO a part of UX?

SEO focuses on aligning your content with the questions people are searching for on Google. After someone clicks on your webpage in the search results, it’s important to make it easy for them to find the answers to their questions. Having a good UX design for your landing pages and blog posts will make it easier for visitors to find what they’re looking for.

There is no reason why you can’t optimize your site from a UX and SEO perspective at the same time. In fact, working to align your SEO and UX efforts can actually boost your results in both areas.

Your SEO efforts will drive traffic to your site, while UX will make sure the information on your site is easy to find.

SEO content that is written only for search engines will be hard to read and not very useful. A website that isn’t designed for PEOPLE will be difficult to navigate and understand.

Why is UX Important for SEO?

UX and SEO Are Both About Making Your Users Happy 😃

The goal of SEO is to bring users to your site to give them the information they are searching for. The goal of UX is to make it easy to navigate the page on your site to find that information. One important aspect of SEO is looking at user-intent and aligning your content with that desire or motivation. Improving the UX design on a page can help meet that user intent faster.

Making your website search engine-friendly is key for driving organic traffic. However, if you want to maximize the impact and reach of your content, user-experience is just as important.

UX Makes Your Website Sticky

A good user-experience will keep people on your website for longer. This can encourage them to visit more pages on your website and can even make the call-to-actions on your site more enticing. 

Optimizing your site’s user experience can make it easier for your visitors to navigate to other pages on your site that interest them. This helps increase the time that visitors spend engaging with your content.

Good User Experience is a Ranking Signal for Google

Google says that “when ranking results, Google Search evaluates whether webpages are easy to use and promotes more usable pages over less usable ones, all other things being equal.”

Google’s RankBrain algorithm looks at “behavior metrics such as the site’s bounce rate, organic CTR, pages per session, and dwell time.” In addition to looking at the quality and structure of your website, it’s also important to look at your site’s user-experience to give your content the best chance of ranking in Google Search.

UX Impacts How People Perceive Your Brand

Your website’s user experience (UX) is partly driven by search engine optimization (SEO). The two work together in the sense that both affect how users perceive your site.

The most prominent component of your website’s UX is, of course, your content. If you want to write SEO-friendly content, you need to make sure that your writing is structured well and easy to understand. If people view your site as a trustworthy source of information they will be more likely to return to your site, or do business with you.

On the other hand, if you write content that reads like it was written for search engines, your users will find it difficult to read and not very useful. This could turn them away from your site and lead to them doing business somewhere else.

UX Helps Improve Your Conversion Rate

While SEO focuses on bringing users to your site, UX focuses on how to best keep those users on your site and how to increase the conversions you get from that traffic. By placing CTAs throughout your pages and by making your site easier to navigate, UX designers can play a key role in conversion rate optimization.

6 Steps to Improve Your Site’s UX and SEO

  • Make your site responsive: This improves user experiences for visitors on mobile devices like phones and tablets. Google predominantly uses mobile versions of content for indexing and ranking, even if your visitors are exclusively on desktop.
  • Break up your content: Use headers, bulleted lists, and graphics to break your content into smaller, easier to read pieces. Avoid large chunks of text, which can cause users to look for the answers to their questions elsewhere. This will keep visitors on your site longer, which can be a strong signal for Google that your content is valuable.
  • Improve your site speed and page load times: When your site loads quickly, visitors won’t have to wait around for your content to load. This allows them to jump right into your content rather than potentially clicking the back button.
  • Make your site easy to navigate: Once users land on your site, it should be easy for them to navigate through your content to find what they are looking for. If you have other pages that they might also be interested in, you should make it easy for them to find those pages as well.
  • Minimize your bounce rate: A high bounce rate indicates that users can’t quickly find the information they are looking for, or they are running into another issue that is causing them to leave your site immediately after arriving. Improving your pages’ UX can help decrease your bounce rate.
  • Improve your site’s hierarchy: By organizing your pages on your site in an intuitive way, you make it easier for users to navigate through your site. The navigation on your site guides users from one page to another, so making this as intuitive as possible will improve user experiences.

Do UX Designers Need to Know SEO?

Not necessarily, but it’s certainly a valuable skill for anyone to have when making changes to your website. If the UX designer isn’t knowledgeable of SEO principles, they can still work alongside an SEO specialist to make sure that their changes are having the intended impact on your site, and that your site is search engine-friendly.

What are Best Practices for UX and SEO?

A strong user experience and search engine optimization are two of the most important aspects of managing a website.

Users and search engines alike benefit from the following practices: 

  • Make your content easier to digest by breaking it down into smaller sections
  • Use bullet points and numbered lists
  • Use more images and illustrations to communicate your message
  • Write content that aligns with your users’ intent
  • Test your pages on different devices (desktop and mobile) and different browsers
  • Minimize your CSS and JavaScript
  • Make your site load quickly
  • Publish content that is user-centered and easy to read

Integrate Your UX and SEO Practices

Rather than publishing SEO landing pages on your site and then trying to go back through them and optimize them from a UX perspective, you should try to implement UX best practices at all stages of the development process.

If your UX and SEO teams can collaborate and exchange constant feedback, you’ll end up with a much better end product.

Conduct a UX/SEO Audit to Find Opportunities to Improve Your User Metrics

  • Look at time-on-site metrics like average session duration or bounce rate. Pages on your site with a low average session duration or high bounce rate, could likely benefit from a UX redesign or content update.
  • Monitor your site for broken links or slow loading pages. Slow loading pages and broken links are frustrating for the people visiting your site. Redirect or replace your broken links and speed up your page load times to improve your user experience.
  • Check for pages with low conversion rates. If certain pages on your site are getting a lot of traffic but aren’t driving conversions, you may need to adjust the CTAs on the page to make them more relevant.

Here’s how our SEO and UX teams go about developing new content for our clients:

  • We identify a need for a certain page on the website. This typically comes from keyword research, if we notice that a relevant term for their business has a high search volume or is especially valuable for our client.
  • Our SEO team creates an outline for the page and works with our writers to source the copy. The outline is where we determine the direction and the structure of the page. We then make sure that the copy is clearly written and aligns with our target keyword and search intent.
  • The SEO team formats the brief and hands it off to our UX team. When providing our UX designers with the copy for a landing page, our SEO team formats it in a way that makes it easy to understand the structure of the page, and the important sections that need to be included.
  • The UX designers create mock-ups of the new landing page. Our UX team creates wireframes and mockups in tools like Figma or Adobe XD, for the client to approve. This step makes sure that the new pages are optimized from a UX and CRO perspective.
  • We present the designs and walk the client through the mockups. After putting together the mockups, we share them with our clients to walk them through the new content and give them a chance to provide any feedback.
  • Then, we hand off the mockups to the developer to implement and push live. Once we’ve received approval, we give the mockups to the developer to implement on the site.
  • The last step is to make sure the page was implemented properly and optimized. We make sure the focus keyword, meta description and other SEO data are set correctly and that the page doesn’t have any bugs or broken links.

How We’ve Combined UX and SEO for Tuff’s Clients

For new landing pages on our clients’ websites, our SEO team works closely with our UX team to produce landing pages that are optimized from both an SEO and UX perspective.

Landing Page for Visory’s Bookkeeping Service

Tuff worked with Visory, an online bookkeeping service, to create landing pages around bookkeeping for specific industries. Our SEO and UX teams collaborated to create pages that were optimized both for ranking on Google and for providing great user experiences.

Homepage example for Visory

This landing page, for example, is targeting keywords related to “bookkeeping for eCommerce”. We looked at the top ranking pages for our target keyword and identified what we needed to include on our page to match the search intent for our target keyword.

Our UX team also considered how we could make this page intuitive to navigate and easy to read. We also looked at how we could make the calls to action (CTAs) more enticing for users to click on, to optimize the page’s conversion rate.

Footer Navigation for Salams

Tuff worked with Salams, a Muslim dating app, to increase organic traffic to their website and to drive organic app installs. We were able to increase organic traffic by 117% in 90 days by publishing new content on their site and making technical SEO optimizations.

Beyond just publishing this new content, we also redesigned the footer on the Salams website to improve both SEO and UX.

Salams footer example

As we started publishing new landing pages, we noticed that many of these new pages were “orphan pages” and weren’t linked to from other pages on the site. Our solution was to add these new pages to the footer so that they would be linked to from every page on the site. This helps show Google that this content is important and is worthy of ranking.

This also helped improve the UX on the Salam’s site. By having these pages linked in the footer, users can easily navigate to other pages that they might be interested in on the site. This helps keep people browsing on the site rather than clicking the back button and looking for more information elsewhere.

testing different desktop landing pages

How Does Site Health Impact SEO?

testing different desktop landing pages

If you’re not familiar with some of the more advanced aspects of SEO, you may not have heard of site health before. However, if you’re trying to get more traffic from Google and other search engines, improving your site health can play a role in getting your site to outrank your competitors.

What is Site Health?

Site health is a metric that SEO tools, like SEMRush and ahrefs, provide to measure your site’s structure, speed, security and technical SEO.

SEO tools provide this metric to give you an idea of how your site compares to other websites from a technical SEO standpoint. If your site is full of broken links, slow-loading pages, and other technical issues, your site will be given a lower site health score than a similar website without those issues.

Site health itself is not a metric that Google looks at to determine whether or not your site ranks, but having an error-filled site could certainly impact your ability to rank for your target keywords. If you want to increase your site’s organic traffic and improve your keyword rankings, improving your technical SEO is a good place to start. Site health is a valuable metric because it allows you to easily monitor the progress you have made over time with your technical SEO changes.

Which Factors Play a Role in Your Site’s Health?

  • Site Architecture and Crawlability: It’s important to make it easy for search engines to crawl and understand the content on your site.
  • On-Page/Content Structure: Along with making sure that search engines can understand the structure of your site, it’s also important to make sure that the content on individual pages is easy to understand. This means making sure each page only has a H1 header, meta description, and title tag.
  • Core Web Vitals: One of the best ways to improve your site health is to look at Google’s Core Web Vitals. Your site should load quickly and when loading it’s best if the content does not shift around due to slower loading elements on your page.
  • HTTPS Security: If your site isn’t using HTTPS (as opposed to HTTP), now is the time to set that up. People visiting your site could be getting a warning message if you don’t have HTTPS setup with a current SSL certificate.

SEMRush and Ahrefs Both Use Three Categories of Site Health Issues

The two leading SEO tools, SEMRush and Ahrefs both assign issues to one of three categories based on the severity of the issue:

  • Errors: Errors are issues of the highest severity detected on your website during the last audit.
  • Warnings: Warnings are issues of medium severity detected on your website during the last audit.
  • Notices: Notices are not considered severe issues, but we recommend that you fix them.

If you’re working on improving the technical SEO on a website, these dashboards are easy ways to see if the changes you’re making are accomplishing their goal.

SEMRush Site Health Dashboard

SEMRush Site Health Dashboard

Ahrefs Site Health Score Report

Ahrefs Site Health Score Report

What is a Good Site Health Score?

At Tuff, we aim to maintain a site health score of 90% or greater for our website and for our partners. This ensures that we don’t have technical issues preventing us from ranking on Google when we start publishing new content on the site.

According to SEMRush, the top 10% of websites have an average site health of 92%. If you want to be sure your site is healthy from a technical SEO perspective, 90% a good goal to shoot for.

Why You Should Monitor Your Site Health Score

If you are consistently publishing content and adding new pages on your site, it’s important to monitor your site health to keep an eye out for any technical issues with the new posts and pages that you’re publishing.

Site health can be useful for identifying issues that you wouldn’t notice when visiting your site, but that could have an impact on your search rankings. New content on your site could be uploaded without proper meta tags or without an SEO-friendly title tag, and this makes it more difficult for Google to understand what your page is about.

What is Site Health’s Impact on Your Site’s SEO?

Improving your site health can actually provide a sizable lift in traffic and search engine visibility for your site. The search console data below is for one of our partner’s websites that increased its site health from 72% to 95%. 

This site saw a 13% increase in organic clicks and a 27% increase in organic impressions following the site health improvements we made. We’ve seen similar results from other sites that we’ve worked with after improving site health.

Google Search Console Results

Fixing technical SEO errors and improving your site health can actually make a noticeable difference in your search rankings and typically these fixes can be made with just a few hours of backend work on your website.

Poor Site Health Could Be Preventing Your Site from Ranking

If you’re frustrated that your SEO efforts aren’t providing the traffic you were hoping for, we strongly recommend improving your site health as that could be something holding your site back from ranking and getting traffic.

Fixing technical SEO issues can require some knowledge of web content management systems (CMS) and some basic HTML skills. If you work with a web developer these fixes should be simple for them to make. If not, a technical SEO agency can help you make these changes to give your site the best possible chance of ranking for your target keywords.

migrate to webflow

SEO Checklist: How To Migrate Your Website to Webflow

migrate to webflow

When it comes to web content management systems, WordPress has been the dominant player for over a decade. However, in recent years no-code solutions like Webflow have become much more popular for both personal and business websites.

Webflow has become more popular with startups and scaleups in particular due to the ease of use. Since Webflow is so versatile, organizations of all shapes and sizes are leaning on it to take their site experiences to the next level. 

Does Migrating a Website Impact SEO?

Yes. Moving your website to a new CMS means that the appearance, the content, and the code on your site will be changing, even if just slightly. When Google goes to crawl your new version of your website, it will notice that things are different. If you are able to properly migrate your site and make it easier for Google to understand what is on your page, you can actually increase your rankings and the traffic you get from Google.

Migrating your website from one CMS to another can impact your organic search traffic, but if done correctly you can actually see your search traffic increase

Why Do You Need to Consider SEO When You Migrate to Webflow?

When migrating any website from one CMS to another it’s crucial to account for technical SEO or you risk losing organic traffic that your website is getting. 

How Do You Prepare to Migrate to Webflow?

When starting with a website migration project, the first priority is always scoping out what all needs to be done. For example, if your existing site has a lot of technical SEO errors, we highly recommend fixing those in conjunction with the site migration. 

Another common thing to consider when preparing for a website migration is how your user experience will be changing. Will you be adding new pages? Will you be deleting existing pages? Does your new content management system have different technical requirements for lead capture with your existing CRM? Having a full, robust scope of the project before preparing for migration is key. This prevents project delays and fire drills when the new site is migrated and launched. 

How To Transfer a Website Without Losing Your Organic Search Traffic

Gather Existing Site Page URLs

Prior to migrating your website over to Webflow, you will want to audit your existing site’s pages and URLs to see which pages are getting search traffic. If you want to maintain your traffic, you’ll need to make sure that these pages are either transferred to your new site or you can set up redirects to send users to another page.

Map Existing Pages to New URLs

The next step you need to take is to map your existing URLs to the new URLs they will use on the new version of your site in a Google Sheet like this:

Map Existing Pages to New URLs

Export Your Website Content

Use a plugin or a built in export feature on your existing site in a format that you can easily upload to Webflow. This will make the transfer much quicker than trying to manually copy and paste each blog post to Webflow.

Identify Deleted Pages and Setup Redirects

If you’re planning on deleting some of your existing pages from the new version of your website, you need to consider where to redirect users if they try to visit the old URL. You should avoid just deleting pages without providing a redirect to another page on your website. Doing so will cause any backlinks to these pages to return a 404 page, which could lead to people bouncing from your website (a negative ranking signal for Google).

If possible, you should redirect users to a page that will provide similar information or answer similar questions to the deleted page. This will ensure that people stick around and actually read the content on your website, rather than looking for the information elsewhere. 

Check Title Tags, Meta Descriptions and other Structured Data

Auditing the structured data on your website regularly is an SEO best practice, but is especially important when migrating to a new content management system. Google uses title tags and meta descriptions to understand what your website is about and which keywords are relevant for your site to rank for. If your meta tags make it easier for Google to understand the content on your page, you will be more likely to rank for the keywords that you are targeting.

When transferring your site to a new CMS, you should set a focus keyword for every page on your site and make sure that the content on the page, your title tag, meta description, and each image’s alt text aligns with that focus keyword. 

So, Will You See a Traffic Drop After Migrating to Webflow?

Migrating your site to a Webflow doesn’t have to have a negative impact on your search traffic. The most important part of migrating to a new CMS is to either keep the same URL structure as your existing site, or that you have properly set up redirects for any pages that aren’t being transferred to the new site.

Webflow SEO Migration Results

Can Migrating a Website to Webflow Increase Your Search Traffic?

Yes! If your current website structure is making it difficult for Google to crawl your website or making it confusing for people to navigate, your current website could be holding you back from ranking for valuable keywords. Migrating your site to Webflow can help solve some of these issues and can lead to you seeing an immediate increase in search impressions and traffic.

Case Study: How Moving to Webflow Improved a Tuff Client’s SEO

In the fall of 2021, we partnered with an organization moving from WordPress to Webflow. In the process of migrating the content, we implemented technical SEO fixes that improved their SEMRush site health audit from a 56% to a 98%. 

With the new site, the organization did not add any additional content, and removed several pillar landing pages that they deemed were no longer necessary. The technical fixes, in addition to moving to the SEO-friendly platform of Webflow lead to significant improvements in their site performance. 

The Data:

  • 55% increase in total keywords ranked for
  • 1,726 new keywords ranked for 
  • Site Health: +42%

Search Rankings Performance: 

  • Search Rankings 1-3: 121 (-2) 
  • Search Rankings 4-10: 207 (+11) 
  • Search Rankings 11-20: 280 (+45) 
  • Search Rankings 21-50: 1,586 (+885)

In the two months since this Tuff partner’s site launched, they have generated over 2,900 additional clicks to the site compared to the previous time period, and have seen an increase of 184,000 search impressions. That is a 7.25% increase in organic traffic, and 36% increase in search engine visibility, all without adding additional content to their site.

SEO Results

Best Growth Marketing Blogs to Read in 2021

Teams in nearly every industry, from individual founders who are self-funded, to large established players with multi-million dollar ad budgets have begun to invest in growth marketing to attract and retain new customers. But what exactly is growth marketing?

Companies that adopt growth marketing embrace a wide variety of marketing strategies and verticals, continuously experimenting and iterating to determine how to best optimize their growth efforts, seeking to achieve the perfect formula that sends traction and scale into overdrive. 

Growth marketing is a very fluid field, and new best practices, software platforms, and marketing strategies are constantly emerging. For growth marketers to stay up-to-date and continue to keep driving their companies forward, it’s important to embrace a growth mindset focused on constant learning. 

One of the best ways to learn? By paying close attention to the very best growth marketers out there. The easiest way to do that is to read the writing of the most innovative growth marketers out there today. But knowing who to trust can be an issue – how can marketers separate the signal from the noise? 

This list provides eighteen of the very best growth marketing blogs out there in 2021 and beyond. Each of the marketers and organizations on this list have a proven track record of driving huge successes for their brands and clients, and openly share their best practices with the rest of the industry. 

Ready to explore what they’re currently excited about? Let’s dive in!

#1 Deviate Labs

Deviate Labs is a growth marketing agency that applies growth hacking techniques to help brands scale. They work with companies of all shapes and sizes, from billion dollar brands like Dollar Shave Club to small local service businesses. 

The founders of Deviate Labs, Raymond Fong and Chad Riddersen, quite literally wrote the book on growth marketing, codifying the growth tactics employed by leading Silicon Valley tech companies into a simple framework any business can apply. 

Read Deviate Labs’ top posts:

#2 Relevance with Misty Larkins 

As the president of Relevance, Misty and her team consistently publish high-value resources to feed growth marketers with email, PR, off-page SEO, and content strategies.

Working with over 300 expert writers, academics, executives and practitioners, Relevance builds thought leadership with the most advanced strategies and tactics for navigating the complex growth marketing landscape. 

Read Relevance’s top posts:

#3 Tuff Growth Blog

Here at Tuff, we take a transparent approach to growth marketing. In our blog, you’ll find breakdowns on a variety of topics, from SEO to TikTok. Each post is written by one of our channel experts. You’ll be getting the best growth marketing practices straight from the minds of dedicated pros who spend all day working on the channel they’re writing about.

Here’s a couple of our most-read articles:

#4 Lenny Rachitsky

Every week, Lenny Rachitsky writes a newsletter packed with valuable, actionable advice for entrepreneurs. Backed by years as a founder and his experience leading growth at Airbnb, Lenny’s areas of expertise include product strategy, growth marketing, and people management. 

You can read his monthly newsletter for free, or join 80,000 other paid subscribers for weekly updates. 

Lenny’s top growth marketing articles:

#5 Brian Balfour

Having led growth at Hubspot and successfully scaled user bases to millions of daily users at venture-backed startups, Brian Balfour is now the Founder and CEO of Reforge (more on them in a minute). 

On his blog, Brian pens essays that explore growth and user acquisition strategies in great detail. He’s also taught Growth at Harvard Business School. 

Here’s a couple of Brian’s most popular essays:

#6 Reforge

Let’s stick with Brian Balfour for a second. He’s now the CEO of Reforge, which provides high-calibre training programs for growth marketers looking to take their career to the next level. 

The company’s blog is packed with articles and insights on growth strategy from leading executives at companies like Slack and Tinder. 

Check out Reforge’s best reads on growth strategy:

#7 The Appcues Blog

Appcues is a no-code solution that enables businesses to improve their user onboarding and product adoption process, with the ultimate goal of helping companies dramatically boost their customer retention rates. 

Remember, growth marketing isn’t all about getting new users – it’s also about effectively retaining and evangelizing them. And by reading Appcues’ blog, you can learn more about strategies across product marketing, growth, and UX design that help businesses do exactly that. 

Read Appcues’ blog posts on user journeys and onboarding:

#8 OkDork by Noah Kagan

Noah Kagan was an early employee at Facebook and Mint, and is currently the Founder and CEO of AppSumo.

On his website, OkDork, Noah shares his thoughts on all things marketing and entrepreneurship through blog posts, podcasts, and videos.   

Noah Kagan’s top posts:

#9 GrowthMentor 

With leadership from Foti Panagiotakopoulos and Jessica Volbrecht, GrowthMentor is a curated platform of invite-only startup and marketing mentors which have proven experience in their respective fields. 

The team consistently publishes insights and growth marketing articles on the blog — often articles written in-house or straight from the growth marketing community. 

GrowthMentor’s top posts:

#10 Portent Digital Marketing Blog

The team over at Portent are a full-service digital marketing agency, with experience leading growth strategies for companies like Adidas and Tumi. Their blog regularly dissects the latest industry news, breaking down the latest issues in ways growth marketers can easily digest and translate into actionable strategies of their own. 

Read Portent’s top growth marketing blog posts:

#11 Orbit Media Content Marketing Blog

Orbit Media is a web design agency based out of Chicago that focuses on building beautiful websites that convert at high levels. In their blog, they share practical tips for all things marketing, analytics, and web design, helping marketers around the world to leverage content marketing strategies to grow their business.

Check out Orbit Media’s most popular posts:

#12 Grow and Convert Blog

The team at Grow and Convert are passionate about creating content marketing strategies that actually drive conversions for the brands they work with. 

On their blog, they share case studies detailing the strategies and tactics they use for their partners, and provide all kinds of guidance about how marketers can employ content strategies to drive serious growth.

Grow and Convert’s best posts:

#13 Copyhackers by Joanne Weibe 

Copyhackers’ blog produces content to help teach you how to write copy you’ll be proud of because it reflects your brand and vision AND converts. With a focus on revenue-generating content, Joanne’s team has blog content, ebooks, videos, training, and more. 

Copyhackers best posts:

#14 Criminally Prolific

On the Criminally Prolific blog, growth marketer Dmitry Dragilev teaches entrepreneurs how to scale their business by using growth tactics like cold email outreach, content marketing, PR, and SEO. 

Check out these Criminally Prolific articles:

#15 Part and Sum 

We’re such big fans of Part and Sum at Tuff — and especially their growth marketing content. Part and Sum was founded in 2018 and has teams in Los Angeles and New York City. Their team has deep experience in strategy, innovation, growth, and data. 

You’ll find a variety of topics to dig into on the blog, from performance creative to calculating CAC, their content spans across multiple stages of the user journey. 

Read Part and Sum’s best posts:

#16 Quicksprout

The team at Quicksprout puts out a huge variety of business content, and if you’re just starting to learn about growth strategies, their marketing blog is the perfect place to begin.

You’ll find rundowns of the best software tools for growth marketers, as well as a series of entry level guides that make it easy for first timers to get started with growth marketing.

Read Quicksprout’s best posts:

#17 Growth Media

Growth Media is a revenue focused agency that helps SaaS and eCommerce businesses scale quickly. In their blog, they share the strategies that they use to deliver rapid growth, with articles covering everything from backlink strategy to conversion rate optimization.

Check out Growth Media’s top blogs for growth marketers:

#18 Venture Harbour

Venture Harbour is a startup studio focused on building and scaling bootstrapped businesses. In their blog, the team shares their insights, guides, and war stories from their years of experience building and scaling these high-growth businesses. 

Read Venture Harbour’s most insightful articles:

Other Growth Marketing Resources

This list is by no means exhaustive. Growth marketing is a diverse, growing field, and new thought leaders are constantly emerging. Be sure to explore some of the following resources too to find the content that’s most useful for your business:

Quora

Quora is a question and answer platform that anyone can use to pose a question to subject matter experts. The platform organizes content into different categories: of particular interest to growth marketers are spaces like Growth Hacking, Product Marketing, and Digital Marketing

Reddit

There are several active communities on Reddit where growth marketers gather to share case studies, discuss strategies, and ask for advice. Some of the best subreddits include r/GrowthHacking and r/DigitalMarketing

Twitter

Virtually all of the growth marketing blogs listed in this article have an active Twitter presence. In addition to those listed above, check out Twitter users like Alex Garcia and Growth Tactics for detailed growth marketing threads and case studies. Follow them and watch who they interact with to discover more growth leaders. 

Podcasts

Podcasts offer a unique opportunity to hear the unfiltered perspectives of some of the top growth marketing leaders in the world. Some growth marketers, like Noah Kagan, have their own podcasts, whereas other podcasts like Marketing Trends feature interviews with founders and top executives from high-growth startups. 

Start Your Personal Growth Today

This is a long list, and we’re not saying that you have to consume all this content to be a successful growth marketer. But learning, and personal growth, is in many ways similar to growth marketing. By exposing yourself to new ideas and strategies, you’re putting yourself, and your business, in the best position possible.

Read a few of these blog posts, experiment with some of the strategies they outline, and return to the writers that work best for you. Levelling up your information diet is one of the best ways to expose yourself to high-impact growth marketing concepts that can help you take your business to the next level. 

Did we miss any of your favorite growth marketers? Reach out and let us know!

search rankings on google on mobile

How to Use Off-Page SEO to Supplement Your Growth Content

search rankings on google on mobile

SEO can be a confusing topic for marketers who typically focus on paid strategies for acquiring customers. If you split SEO into on-page and off-page, it’s even easier to get confused about what you should focus on. At Tuff, we primarily help companies with developing on-page SEO content strategies and fixing technical SEO issues. Once you’re up and running with on-page SEO and you’re starting to see some traction, you can supplement your efforts by focusing on off-page SEO.

What is off-page SEO?

Off-page SEO is anything done outside of your website that can influence your search engine rankings. One misconception about off-page SEO is that all you can do off of your website to improve your rankings is to build backlinks to your site. There are actually many more strategies that you can use to improve your search engine rankings and organic traffic to your website.

The key to doing off-page SEO well is figuring out where potential customers are researching your industry or your business and making sure that you are represented in as many of those places as possible. 

What is included in off-page SEO?

Backlinks

Backlinks, while not the only aspect of off-page SEO, play an important role in showing Google that your site is trustworthy and valuable. It’s important to focus on acquiring high-quality backlinks from trusted websites, rather than getting a ton of low quality links from shady websites. Backlinks are one of the most important ranking factors for getting your content to rank highly on Google.

search console top linking sites

Backlinks from highly reputable sites like Yahoo, The Wall Street Journal, or Wikipedia will provide the most benefit to your search engine rankings, while links from spammy sites can actually hurt your ability to rank.

As you acquire more backlinks and establish more domain authority for your site you can begin targeting more competitive, high-value keywords and start driving more organic traffic from those keywords as you start to rank. 

If you want to start building backlinks for your website, we put together this guide to SEO link building that includes an email template for reaching out to sites for backlinks and guest post opportunities.

backlink example

Guest Posts

Guest posts are incredibly valuable, especially for newer startups or businesses that are having trouble getting their website to rank for their target keywords. You can create content targeting these keywords for other sites to capture the same search traffic that you’re struggling to rank for. 

Guest posting can be a long process as you’ll likely have to go through a submission process, and or build relationships with the site’s editors to even be able to submit a post. However, even if the process is difficult, the backlinks you can acquire from these posts are typically high-quality, and can provide consistent referral traffic to your site.

Business Listing & Review Sites

Business listing and review sites like YelpExpertise.com or CNET are important for making sure your business is represented when someone is doing research before making a purchasing decision. Whether you are an ecommerce business or a restaurant, people are likely to look at different listing sites to determine if your business is the right fit for them. The more active you are on these sites, the more control you have over the first impression that people will get when looking for more information.

business listing and review sites example

In the same way that testimonials on your website are a powerful marketing tool, having positive reviews and testimonials on third-party websites is another way to build trust with potential customers and ultimately drive more revenue for your business.

Off-Page SEO vs. On-Page SEO

Both on-page and off-page SEO play a key role in a complete SEO strategy. They are related because your site needs to be optimized (on-page) so that when someone finds you on another website and clicks a link to your site (off-page) they don’t run into slow load times or other technical SEO issues.

On-page SEO

On-page SEO is about making your content and your website’s structure easy for search engines to understand. When search engines can clearly interpret what your website is talking about they are more likely to rank your content higher and start sending organic traffic your way. 

It’s important to do an on-page SEO analysis to fix any issues your site may have before focusing on off-page SEO, otherwise new visitors to your site may find broken pages or other issues that cause them to bounce from your website. If you find that your site is running slowly or some pages are broken, a technical SEO agency can help fix these issues and set you up for success when you start publishing content.

Off-page SEO

Off-page SEO is everything that you’re doing away from your website to try to improve your site’s ranking and traffic. This could be building backlinks on other websites, getting your business mentioned in list posts, or responding to people talking about your brand in forums or on social media.

Both on-page and off-page SEO are useful for gaining traction for your website, so neither is inherently better than the other. They both play an important role in attracting visitors to your website.

Read More: The Difference Between On-Page, Off-Page, and Technical SEO

How Off-Page SEO Supplements Your On-Page SEO Efforts

It’s important to focus on-page SEO to ensure that when people find your website they aren’t running into technical issues like broken links or slow pages. Before focusing on off-page SEO to drive traffic to your site, it’s important to build a solid on-page foundation so that people are able to easily find the information they are looking for on your site. After getting your site optimized for the best user experience possible, you can start looking at off-page SEO to bring more visitors to your site.

Off-page SEO allows you to expand your footprint on the internet beyond your website. The most important aspect of off-page SEO is putting your brand/business in all the places that your customers could potentially find out about you. This could be industry blogs and authority sites, product review sites, or even social media. You can have the best website in the world, but if people aren’t finding it or searching for your brand, your SEO efforts won’t be successful.

Why is off-page SEO important?

Off-page SEO can provide huge benefits for your business, by showing Google and potential customers that your company is an authority in your industry.

Domain Authority

Off-Page SEO is especially valuable for young companies that haven’t established a high domain authority for their websites. If your website is relatively new and hasn’t acquired valuable backlinks, it’s unlikely that your content will rank for competitive keywords. Off-page SEO allows you to gain awareness for your brand without having to put in the months of work to develop your website’s domain authority.

For example, if you have a software as a service (SaaS) business and you’re trying to outrank your competitors you can publish blog posts and landing pages on your website, but they aren’t going to outrank established websites in your niche. If you get listed in articles like this one from HubSpot – people searching for your product will see that an established, respected brand has mentioned yours and might click through to your website.

Off-Page SEO Allows You To Own More Search Engine Real Estate

Take a look at the results page for a given keyword. You will likely see a list of webpages all from different websites. If you’re only focusing on on-page SEO, you could be leaving valuable space on the search engine results page open to your competitors. 

When you publish content on other websites besides your own, you can occupy more space on the front page of Google and capture more of the attention share for a given keyword.

One way to understand the impact this can have is to look at branded searches. When you search for a major brand name on Google — McDonald’s for example — you’ll see more than just their website. You’ll see the company’s Twitter and Facebook pages, you might see a news story about the company, and maybe a Wikipedia page. These are all examples of off-page SEO. 

Authority Hacking

Not only can you indicate to Google that your business is reputable and a solid choice for your target audience — off-page SEO allows you to build awareness and authority simply by showing up in more places that potential customers are looking. If someone is searching for a solution to their problem and they see that your business is mentioned in the top 5 articles on

Google, they will be more likely to trust that you are the right choice for their needs.You can gain awareness from inclusion in listicles, reviews on listing sites, guest posts, and roundup posts. Because these types of mentions are from third parties, they often appear more trustworthy than content you post on your own website. You can build trust by getting your brand to show up in lists of the best companies in your industry. 

Domain authority is a metric that estimates how trustworthy and reputable your website is. Google rewards sites with higher domain authority because the content on these sites is more likely to be high quality and valuable.

Use Off-Page SEO for Referral Traffic

One use of off-page SEO that often gets overlooked is using strategically placed off-page links to drive traffic back to your site. Let’s say you’re having trouble ranking for a keyword that is valuable for your business, you can use off-page SEO to target that keyword from another site.

If you’re able to get a guest post published on a site with high domain authority and a large readership, you can rank for more difficult, higher competition keywords. If you can place valuable backlinks to your site within the guest post, as the post starts to rank, you will likely see some referral traffic start coming in from the article. The great thing about this type of traffic is that even though it may take some time to get working, once the post is ranking and people start clicking through to your site the traffic can be really consistent (and free)!

How do you make an off-page SEO strategy?

If you’re new to off-page SEO, it can be overwhelming to decide how you will go about creating and implementing a strategy. Choosing the best off-page SEO tactics for your business depends a lot on what industry you’re in and what type of traffic is most valuable for you.

Figure Out Where Your Customers Spend Time Online

It’s important to understand which websites your target audience spends the most time on if you want your off-page SEO strategy to be effective. For example, if you’re a software company that targets ecommerce businesses, you need to figure out what sites ecommerce business owners and employees read to learn more about their industry.

Determine the best way to capture their attention.

After you’ve identified a few places you could reach your customers, you can decide which type of content they are most likely to find valuable and interact with. It’s important to consider the questions that they may be asking and the problems that they need help solving.

Create content that provides value and encourages clickthrough to your website.

From there you can decide what type of content is most valuable to them and you can reach them by getting guest posts published on the sites they read. One important part of the content is that it should have a clear call to action that directs readers to your website. Linking to the content on your own website will provide a backlink and will make it easy for readers to learn how your business can help them.