Using YouTube Ads to grow your business

Not sure if YouTube Advertising is the right advertising channel for you? With video content on the rise, YouTube has seen record-breaking numbers that prove the power behind this marketing channel.

Believe it or not, YouTube is the third-most visited site in the world, behind only Facebook and Google. Each and every month, people consume 6 billion hours of video on YouTube.

Incredible reach, narrow audience targeting, and the chance to show your product in all its glory through video. It’s no wonder advertising on YouTube grew 36% in 2019 and is now a $15 billion – or nearly 10% – slice of Alphabet’s (Google’s parent company) revenue.

Advertising doesn’t work unless people see it. This obvious piece of analysis guides all aspects of marketing, and explains everything from the cost of ads (those Super Bowl commercials don’t come cheap) to their overall impact.

Youtube viewers watch on average 5 billion videos every single day. From discovering new music to learning a new skill or brushing up on your trivia knowledge, Youtube has a channel or selection of videos for just about everything.

YouTube is many things. It’s a place to share your creativity with the world. A platform for aspiring artists to garner fame. A source of unlimited entertainment. It also happens to be the second-largest search engine in the world, behind its parent company – Google.