Drive organic growth with Technical SEO and Content Strategy

Learn why you should invest in growth marketing efforts to drive business forward and meet aggressive growth goals.

So, you’ve decided to invest in growth marketing efforts. Now it’s time to see if they’re working. As a CEO (or founder, co-founder, company leader, etc.), you know your growth goals for Q1 2020, right?

So, you’ve decided to invest in growth marketing efforts. Now it’s time to see if they’re working. As a CEO (or founder, co-founder, company leader, etc.), you know your growth goals for Q1 2020, right?

So, you’ve decided to invest in growth marketing efforts. Now it’s time to see if they’re working. As a CEO (or founder, co-founder, company leader, etc.), you know your growth goals for Q1 2020, right?

It’s important to accurately track branded and non-branded organic traffic because it gives you a sense of how well your content and technical SEO is performing and what outside factors are having an effect on it.

SEO is a fast-paced world. It seems like every day there’s an update, a new best practice or a new tool to learn. As soon as you get down the basics of technical SEO, you learn there’s a whole different side to it: content strategy.

You’ve probably heard the phrase “Content is king.” Bill Gates said it in a 1996 essay, and it’s been true ever since. So it’s likely that you’ve got content.

Early in 2020, Renogy approached Tuff to handle all of their SEO needs for their US and international websites.

As a growth marketing agency, we work hard to balance quick wins with long-term strategy. Our process helps us identify which channels to test first based on our target audience and what combination of tactics will help us hit our goals. We’ve done this for over 35 different businesses in the last 3 years.

So you’ve determined that a growth-focused content strategy has definitively moved up your priority list. We wholeheartedly approve.

Your website is up and running. You’ve added some basic keywords to your landing pages and posted some thoughtful, organized blog articles. Maybe you even updated your HTML and other technical SEO factors. And yet…nothing. You’re left wondering, “How long does SEO take to start working?”

There are no ties in SEO. In order for one company to be number one, there also have to be losers. How can you make sure you’re on the right side of this equation? It’s all about strategy.

So your content creation engine is chugging along like a sleek machine, but you know there’s got to be other activities you can be doing to sneak up in the SERPs and capture more organic traffic. Enter: remediation!

So, what’s the difference between on page, off page, and technical SEO? Read on to find out and learn how, when done right, they can help grow your business.