PPC

Increase reach, leads, and revenue with PPC strategies that work.

We’ve optimized hundreds of accounts for companies small and large. In this playlist, we share our best Google, Bing, and Retargeting tips.

1.

Link to: Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

Does this post look familiar? We originally published it on January 16, and so much has happened since! It’s now updated with all the latest data and research on the topic. Enjoy! The renewable energy industry is growing, big time.

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2.

Link to: How To Optimize Your Google Shopping Product Feed

How To Optimize Your Google Shopping Product Feed

Google shook up the world of eCommerce when it announced earlier this week that it was opening up it’s Shopping search results to free, unpaid listings. The historically paid-only placements will be made available to unpaid product listings, starting next week, as Google ramps up its plans to compete with Amazon to become a primary online shopping destination.

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3.

Link to: 4 Proven Strategies to Improve Your Retargeting Ad Campaigns

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

Getting traffic to your site can be time consuming and expensive, but a consistent flow of healthy, targeted traffic is one of the keys to success for any business with an online presence.

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4.

Link to: The 30-Minute PPC Audit Anyone Can Do

The 30-Minute PPC Audit Anyone Can Do

Let’s get one thing about a PPC audit off our chest. We know our PPC accounts aren’t always perfect 100% of the time. Audits are one of the best tools we have for making small, sustainable improvements.

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5.

Link to: 5 Simple Strategies to Improve PPC Results

5 Simple Strategies to Improve PPC Results

One of the most exciting pieces of working on PPC is that every account is different and some tactics that work for one account may not work for another.

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6.

Link to: Top 5 Common PPC Questions Our Paid Acquisition Expert Answers

Top 5 Common PPC Questions Our Paid Acquisition Expert Answers

Running paid ads on Google, Facebook, and various other paid platforms is often new and exciting to any business owner looking to crack into new sources of leads.

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7.

Link to: The Biggest Mistake Most Businesses Make When Investing in PPC

The Biggest Mistake Most Businesses Make When Investing in PPC

What is the ROI on your PPC channels and how does it compare to your other digital marketing efforts? If you can’t answer this question, you’re not alone.

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8.

Link to: The Biggest Mistake Most Businesses Make When Investing in PPC

How Much Do Google Ads Cost?

In fact, of all the SMBs that invest in CPC advertising, the vast majority utilize Google Ads, so how much Google Ads cost becomes an important consideration.

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9.

Link to: The Biggest Mistake Most Businesses Make When Investing in PPC

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

Google Discovery Ads is a new campaign type which enables advertisers to place image ads on some of the top placements online, including the YouTube Mobile homepage, Gmail, and Google Discover Feed.

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10.

Link to: Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

It’s no secret that YouTube Ads are extremely effective if done right. The perfect combination of quality video creative with strong targeting can help a business achieve its online marketing goals, whether that is to increase brand awareness or increase on-site conversions.

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