Increase reach, leads, and revenue with PPC strategies that work.

Does this post look familiar? We originally published it on January 16, and so much has happened since! It’s now updated with all the latest data and research on the topic. Enjoy! The renewable energy industry is growing, big time.

Google shook up the world of eCommerce when it announced earlier this week that it was opening up it’s Shopping search results to free, unpaid listings. The historically paid-only placements will be made available to unpaid product listings, starting next week, as Google ramps up its plans to compete with Amazon to become a primary online shopping destination.

Getting traffic to your site can be time consuming and expensive, but a consistent flow of healthy, targeted traffic is one of the keys to success for any business with an online presence.

Let’s get one thing about a PPC audit off our chest. We know our PPC accounts aren’t always perfect 100% of the time. Audits are one of the best tools we have for making small, sustainable improvements.

One of the most exciting pieces of working on PPC is that every account is different and some tactics that work for one account may not work for another.

Running paid ads on Google, Facebook, and various other paid platforms is often new and exciting to any business owner looking to crack into new sources of leads.

What is the ROI on your PPC channels and how does it compare to your other digital marketing efforts? If you can’t answer this question, you’re not alone.

In fact, of all the SMBs that invest in CPC advertising, the vast majority utilize Google Ads, so how much Google Ads cost becomes an important consideration.

Google Discovery Ads is a new campaign type which enables advertisers to place image ads on some of the top placements online, including the YouTube Mobile homepage, Gmail, and Google Discover Feed.

It’s no secret that YouTube Ads are extremely effective if done right. The perfect combination of quality video creative with strong targeting can help a business achieve its online marketing goals, whether that is to increase brand awareness or increase on-site conversions.