eCommerce Sales

Scaling your eCommerce brand

We’ve got actionable tips and proven examples for helping you drive eCommerce sales with seo, ppc, paid social, and cro strategies.

1.

Link to: A Step-by-Step Guide to Scaling Your ECommerce Business

A Step-by-Step Guide to Scaling Your ECommerce Business

We created this guide to serve as a sort of one-stop-shop for understanding the components necessary to supercharge your existing eCommerce strategy, including how you can grow your sales profitable overtime.

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2.

Link to: Six Signs It’s Time to Update Your Facebook Ads

Six Signs It’s Time To Update Your Facebook Ads

Has your Facebook ad performance dipped? Maybe your ads never achieved your desired outcome like increased ecommerce sales or lead generation.

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3.

Link to: How Good is Your Paid Advertising, Really?

How Good is Your Paid Advertising, Really?

So you’ve made the decision to invest your marketing dollars in paid advertising. Now, let’s find out if your PPC efforts are working. Check out Tuff’s tips to evaluate how good your paid advertising really is.

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4.

Link to: Inside Look: How We Use ECommerce Retargeting to Increase Sales

Inside Look: How We Use ECommerce Retargeting to Increase Sales

Retargeting is one of the most powerful and effective paid acquisition strategies you can use to drive sales. We’ll dive into how you can leverage ECommerce retargeting to leverage sales.

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5.

Link to: How To Optimize Your Google Shopping Product Feed

How To Optimize Your Google Shopping Product Feed

Getting your google shopping product feed ready and fully optimized should obviously be a top priority. In this post, we share our best tips.

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6.

Link to: A Crash Course in Instagram Audiences for Your Social Media Ads

A Crash Course in Instagram Audiences for Your Social Media Ads

With a global following of over one billion active monthly accounts (as of June 2018), it’s no wonder Instagram (IG) advertising is such a popular way for brands to build awareness. But where does one even begin on this beast of a platform?

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7.

Link to: Facebook Just Shook Up Your ECommerce Strategy With Facebook Shops

Facebook Just Shook Up Your ECommerce Strategy With Facebook Shops

Instagram Shopping and Facebook Shops are here, and they allow businesses to sell physical products directly through the Facebook and Instagram apps. The game-changing aspect is that there is check-out functionality so users can buy after a click on tagged product without ever leaving the apps.

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8.

Link to: Powering eCommerce Growth With Content Marketing

Powering ECommerce Growth With Content Marketing

When we hear from eCommerce companies how they are powering their growth traction with digital marketing, they usually reference their ads performance, how specific products are selling, or how their revenue growth looks from a year over year perspective.

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9.

Link to: 9 eCommerce Trends Driving Online Growth in 2021

9 ECommerce Trends Driving Online Growth in 2021

We get it, we’re sick and tired talking about 2020 just like everyone else. But hear me out: As the world shut down, companies unprepared to sell virtually rushed to bring their products and services into digital spaces.

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10.

Link to: 9 eCommerce Trends Driving Online Growth in 2021

Where Search Happens: Using YouTube to Find Your eCommerce Customers

As the world of eCommerce continues to be influenced by a shift to video, we’ve put together a few pointers on how you can leverage YouTube marketing to grow your eCommerce business and turn YouTube into an eCommerce platform.

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11.

Link to: 9 eCommerce Trends Driving Online Growth in 2021

Stacking the Top of the Funnel: How We Captured High-Value Email Leads for Canoe Club

What’s the right strategic approach for eCommerce brands that have longer customer journeys? One of our new favorite eCommerce trends for lead generation is to develop a standout quiz or poll to capture contact information. Here’s an example (with results) from a recent campaign for Canoe Club. 

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