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The latest trends, analytics, and strategies for Facebook, Google, YouTube, SEO, Content, and more.

Chris Alarcon PPC

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

Google Ads has a plethora of strengths when compared to other…
November 5, 2020/by Chris Alarcon
tuff seo chsrt
Derek Coleman How growing businesses find success with Tuff SEO

How We Increased Our Organic Traffic by 630% in 12 months (And as a result, increased our monthly revenue by over 60%)

As a growth marketing agency, we work hard to balance quick…
November 2, 2020/by Derek Coleman
team working on google ads
Chris Alarcon PPC

How Much Do Google Ads Cost?

Whether you work in eCommerce or simply market your business…
October 29, 2020/by Chris Alarcon
typing on the computer
Derek Coleman SEO

How to Create a B2B SEO Strategy in 2020

In this post you’ll learn:

What is B2B SEO?
How…
October 20, 2020/by Derek Coleman
LinkedIn Ads Cost
John Atkins LinkedIn

How Much Do LinkedIn Ads Cost?

It’s a simple truth that success in business requires success…
October 15, 2020/by John Atkins
top linkedin lead gen strategies
John Atkins LinkedIn

Top LinkedIn Lead Generation Strategies (+1 Bonus Lead Gen Experiment)

As a business owner, chances are good that you have some…
October 13, 2020/by John Atkins
Data to measure your ecommerce conversion rate.
How growing businesses find success with Tuff John Atkins

Pairing Market Boom With an eCommerce Growth Strategy

When we think about a brand as a good fit for us at Tuff,…
October 1, 2020/by John Atkins
Thalamus Case Study
Chris Alarcon How growing businesses find success with Tuff

From Qualified Traffic to Booked Demos: How We Helped Thalamus Increase Sales 3x

When it comes to driving demos, it’s rare that a business…
September 30, 2020/by Chris Alarcon
working on laptop
Influencers John Atkins

3 Influencer Marketing Tools to Find Brand Ambassadors

As we’ve previously discussed in our Influencer Playlist,…
September 24, 2020/by John Atkins
DSW banner
Attract more engaged customers Ellen Janstch

DSW: How to Run Marketing Experiments Quickly and Find Big Wins

With Tuff, I’ve been fortunate to work with a range of…
September 16, 2020/by Ellen Jantsch
person at laptop
John Atkins Transform clicks into results

7 Well-Designed Landing Page Examples

Well designed landing pages are no easy feat, but much easier…
September 16, 2020/by John Atkins
holding a phone
Influencers John Atkins Other Topics

Compensation Models For Influencers

How to compensate your influencers for a brand ambassador…
September 16, 2020/by John Atkins
SEO search console
Derek Coleman SEO

How to Conduct SEO Competitive Analysis

Competitive analysis can be conducted in many different ways…
September 11, 2020/by Derek Coleman
Man typing on his computer.
Ellen Janstch LinkedIn

15 LinkedIn Advertising Stats to Get You Started Today

Whether it’s Twitter, Youtube, Snapchat, or Facebook, each…
August 31, 2020/by Ellen Jantsch
Man walking into building.
Ellen Janstch LinkedIn

LinkedIn Advertising in 2020: LinkedIn Ad Examples From Tuff Clients

LinkedIn advertising has been quickly gaining momentum as…
August 31, 2020/by Ellen Jantsch
Typing on slack.
Ellen Janstch Other Topics

How We Set Up the Right Lines of Communication with Clients

Here at Tuff, we put a lot of time and energy into creating…
August 6, 2020/by Ellen Jantsch
Creating a great place to work Ellen Janstch

Tuff’s Social Ads Strategist, Nate, on the Intersection of Life and Social Media

Meet Nate, a Social Ads Strategist at Tuff. Nate partners…
July 30, 2020/by Ellen Jantsch
Sticky notes on the wall.
Attract more engaged customers Ellen Janstch

How We Build Growth Marketing Strategies at Tuff (with examples from past clients)

With Tuff, I’ve been fortunate to work with a range of…
July 27, 2020/by Ellen Jantsch
Creating a great place to work Ellen Janstch

Tuff’s Growth Marketer, John, on Having a Community-Oriented Mindset

Meet John, a Growth Marketer at Tuff. John partners with…
July 23, 2020/by Ellen Jantsch
Data on eCommerce with YouTube ads.
Chris Alarcon Other Topics

4 Reasons You Should Be Using Microsoft Ads For Your Business

Microsoft Ads, formerly known as Bing Ads, is the often overlooked…
July 22, 2020/by Chris Alarcon
two women looking at a computer
Derek Coleman Other Topics

The 30-Minute Technical SEO Audit Anyone Can Do

In the last article, we talked to about technical SEO and…
July 16, 2020/by Derek Coleman
Derek Coleman Other Topics

The Power of Technical SEO: How Optimizing Your Site Will Increase Organic Performance

Technical SEO is one of the most important elements of your…
July 16, 2020/by Derek Coleman
A man using social listening tools on his computer.
Chris Alarcon Winning new customers for your startup

How To Create Your Own Automated Social Listening Tool

As marketers, it’s often easy, and comfortable, to remain…
July 16, 2020/by Chris Alarcon
Tuff's SEO Strategist Derek Coleman
Creating a great place to work Ellen Janstch

Tuff’s SEO Strategist, Derek, on Aligning Personal Interests With Professional Growth

Meet Derek Coleman, Tuff’s SEO Strategist. Derek works…
July 16, 2020/by Ellen Jantsch
Creating a great place to work Ellen Janstch

Tuff’s PPC Strategist, Chris, on Designing an Intentional Career Path

Meet Chris Alarcon, Tuff’s PPC Strategist. Chris works…
July 8, 2020/by Ellen Jantsch
A growth marketing team working at a table.
Creating a great place to work Ellen Janstch

How We Created a Career Framework For Growth on a Small Team

At the time of writing this, we’re a 5-person team. 

As…
July 6, 2020/by Ellen Jantsch
A user scrolling Twitter on their phone.
Facebook Advertising

Twitter Ads: Three Easy Tests to See If Your Startup’s Audience Is On Twitter

Should Twitter Ads be a part of your Startup’s marketing…
June 29, 2020/by Nate Corliss
Facebook mobile.
Facebook Advertising How growing businesses find success with Tuff

[Case Study] Facebook and Instagram Ads: How to go from $0 to $43,000/day Ad Spend on Facebook in 60 Days

Crunch time. An App partner (iOS & Android) needed to…
June 26, 2020/by Nate Corliss
Example of an ecommerce email on a phone.
Ellen Janstch Other Topics

A Crash Course in Email Marketing for Your eCommerce Store

If you sell products online, you have a lot of options when…
June 25, 2020/by Ellen Jantsch
Google search console results.
Derek Coleman Other Topics

How to do SEO Link Building in 2020 [Free Email Template]

Behind only quality content, content is always king, high…
June 25, 2020/by Derek Coleman
Creating a great place to work Ellen Janstch

How We’ve Connected Salary to Both Personal and Company Growth

Comp.

Whether you finish the rest of that word with -ensation…
June 24, 2020/by Ellen Jantsch
Planning a website update on a white board.
John Atkins Other Topics Transform clicks into results

Increase Your eCommerce Conversion Rate with 72-Hour CRO Sprints

When you sell online with your own eCommerce website one…
June 19, 2020/by John Atkins
Sketching website landing pages.
John Atkins Other Topics Transform clicks into results

How To Write, Build, and Test Landing Pages

Like a strategic blog post series or email marketing drip…
June 17, 2020/by John Atkins
A team of marketers sitting at a table with computers.
Ellen Janstch How growing businesses find success with Tuff

Best Growth Marketing Agencies in Nashville in 2020

There are a ton of great growth marketing agencies in Nashville…
June 15, 2020/by Ellen Jantsch
Woman on a video call.
Ellen Janstch How growing businesses find success with Tuff

When You Sign Up For a Discovery Call with Tuff

Whether you are curious about our team and how we work, or…
June 12, 2020/by Ellen Jantsch
A paper with growth marketing strategy.
Attract more engaged customers Ellen Janstch

11 Best Growth Marketing Agencies in Denver in 2020

There are a ton of great growth marketing agencies in Denver…
June 9, 2020/by Ellen Jantsch
Facebook shops.
Scaling your ecommerce brand

Facebook Just Shook Up Your Ecommerce Strategy With Facebook Shops

Instagram Shopping and Facebook Shops are here, and they…
June 1, 2020/by Nate Corliss
tuff-growth-marketing
Derek Coleman SEO Using YouTube Ads to grow your business

YouTube SEO: 12 Ways to Optimize YouTube Videos

YouTube is many things. It’s a place to share your creativity…
May 26, 2020/by Derek Coleman
Data on eCommerce with YouTube ads.
John Atkins Using YouTube Ads to grow your business

Effective YouTube Ads For Ecommerce

Youtube viewers watch on average 5 billion videos every single…
May 26, 2020/by John Atkins
iPhone scrolling on YouTube.
Ellen Janstch Using YouTube Ads to grow your business

How to Make YouTube Ads Work For Your Startup

Advertising doesn’t work unless people see it. This obvious…
May 25, 2020/by Ellen Jantsch
Youtube ad platform.
Ellen Janstch Using YouTube Ads to grow your business

How YouTube Ads Work + 5 YouTube Ad Campaign Examples

Admit it: we kind of take YouTube for granted. The website…
May 19, 2020/by Ellen Jantsch
YouTube Advertising
Ellen Janstch Using YouTube Ads to grow your business

28 YouTube Ad Stats to Get You Started Today

Not sure if YouTube Advertising is the right advertising…
May 19, 2020/by Ellen Jantsch
YouTube on a mobile phone.
Chris Alarcon Using YouTube Ads to grow your business

YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients

Incredible reach, narrow audience targeting, and the chance…
May 14, 2020/by Chris Alarcon
Tuff ecommerce case study.
How growing businesses find success with Tuff John Atkins Transform clicks into results

How We Boosted Koala’s eCommerce Conversion Rate by 153%

New Mexico based Hangtime Gear is an early stage startup…
May 11, 2020/by John Atkins
Chris Alarcon How growing businesses find success with Tuff PPC

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

Does this post look familiar? We originally published it…
May 8, 2020/by Chris Alarcon
A person shopping online.
Chris Alarcon PPC Scaling your ecommerce brand

How To Optimize Your Google Shopping Product Feed

Google shook up the world of eCommerce when it announced…
April 24, 2020/by Chris Alarcon
Creating a great place to work Ellen Janstch

Behind the Scenes at Tuff’s First Company Retreat

Before starting Tuff, I was a freelancer.

The way I thought…
April 21, 2020/by Ellen Jantsch
Email onboarding flow computer.
Ellen Janstch How growing businesses find success with Tuff

Onboarding Emails: Three things that increased clicks by 50%

Installs, sign-ups, trials, and demos mean nothing if you…
April 21, 2020/by Ellen Jantsch
Working on a marketing budget for a startup.
Ellen Janstch Winning new customers for your startup

How to Set Your Testing Budget For New Channels

One of the biggest growth challenges startups face is finding…
April 15, 2020/by Ellen Jantsch
interview
Creating a great place to work

From 1,018 Applications to 2 New Tuff Team Members

Editor’s Note: We decided to work with a Talent & People…
April 7, 2020/by Mary Jantsch
Person working at a computer.
Ellen Janstch Winning new customers for your startup

9 Ready-to-Go Growth Marketing Spreadsheets Startups Can Use to Boost Productivity

One of our team values at Tuff is to work smarter, not harder.…
April 4, 2020/by Ellen Jantsch
tuff-facebook-ad-copywriting-strategies
Chris Alarcon PPC

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

Getting traffic to your site can be time consuming and expensive,…
March 30, 2020/by Chris Alarcon
Facebook advertising for ecommerce.
How growing businesses find success with Tuff

How Tuff Partnered with EZ Lifestyle on Facebook and Instagram to Increase Revenue by 50%

EZ Lifestyle is an international nutraceutical company that sells…
March 3, 2020/by Nate Corliss
Advertising brand on Instagram.
Ellen Janstch Facebook Advertising Scaling your ecommerce brand

A Crash Course in Instagram Audiences for Your Social Media Ads

With a global following of over one billion active monthly…
January 23, 2020/by Ellen Jantsch
tuff-landing-page-or-homepage
Careers

Tuff Intern

January 17, 2020/by Erika Radcliffe
Derek Coleman Winning new customers for your startup

Growth Marketing Tips to Turn Your Crowdfunded Product Into a Sustainable Business

More and more, crowdfunding has become a popular way of launching…
January 7, 2020/by Derek Coleman
tuff-google-ads-for-foundation-repair-business
Ellen Janstch How growing businesses find success with Tuff

3 Secrets to Getting More Foundation Repair Leads from Google Ads

We sometimes get questions about how other local business…
January 6, 2020/by Ellen Jantsch
tuff-30-minute-ppc-audit
Chris Alarcon PPC Winning new customers for your startup

The 30-Minute PPC Audit Anyone Can Do

Editor’s Note: This post has been updated with new links…
January 1, 2020/by Chris Alarcon
Ellen Janstch Winning new customers for your startup

Got Funding? 5 Growth Marketing Steps to Take Now

Securing funding for your business is a major step. And it’s…
December 10, 2019/by Ellen Jantsch
tuff-lead-gen-strategies
Ellen Janstch Keeping your sales pipeline humming

What Really Works with Lead Gen?

B2B businesses face a unique challenge when it comes to growth…
December 1, 2019/by Ellen Jantsch
tuff-six-signs-its-time-to-update-your-facebook-ads
Facebook Advertising Scaling your ecommerce brand

Six Signs It’s Time to Update Your Facebook Ads

Has your Facebook ad performance dipped? Maybe your ads never…
November 7, 2019/by Nate Corliss
tuff-scaling-your-ecommerce-sales
Scaling your ecommerce brand

A Step-by-Step Guide to Scaling Your Ecommerce Business

Editor’s Note: This post has been updated with new links…
October 29, 2019/by Nate Corliss
tuff-growth-hacking
Attract more engaged customers Ellen Janstch

What The Hack Is Growth Hacking?

In our previous blog post about growth marketing, we dove…
September 27, 2019/by Ellen Jantsch
tuff-growth-marketing
Attract more engaged customers Ellen Janstch

Growth Marketing: What It Is and Why You Need It

Editor's note: This content was updated in January 2020.
Original…
September 18, 2019/by Ellen Jantsch
tuff-facebook-ads-for-subscription-businesses
Ellen Janstch How growing businesses find success with Tuff

How To Run Paid Acquisition Campaigns For Your Subscription Business

We sometimes get questions about how other clients work with…
September 17, 2019/by Ellen Jantsch
tuff-growth-marketing-metrics
Attract more engaged customers Ellen Janstch

10 Growth Marketing Metrics Every Founder Needs To Know

Editor’s Note: This post has been updated with new links…
September 11, 2019/by Ellen Jantsch
tuff-increasing-mobile-app-installs-tuff-case-study
Ellen Janstch How growing businesses find success with Tuff

16,947 App Installs Later: 8 Simple Ways to Grow Your App Installs With Facebook and Google Campaigns

We sometimes get questions about how other clients work with…
September 3, 2019/by Ellen Jantsch
tuff-growth-marketing-experts
Attract more engaged customers Ellen Janstch

9 Growth Marketers You Should Be Following Right Now

Want to learn more about growth marketing?
We rounded up…
August 14, 2019/by Ellen Jantsch
tuff-paid-advertising-campaigns-2019
Ellen Janstch Other Topics

Every single result from our campaigns in Q1 & Q2 (and learnings for Q3 & Q4)

Finding the right paid acquisition channels is the key to…
July 25, 2019/by Ellen Jantsch
tuff-ecommerce-retargeting-to-increase-sales
Ellen Janstch Scaling your ecommerce brand

Inside Look: How We Use Ecommerce Retargeting to Increase Sales

We’ve all had this experience:

You’re scrolling your…
July 19, 2019/by Ellen Jantsch
tuff-end-of-quarter-reflection
Other Topics

The Best of 2019…So Far

It's time for end of the quarter reflection. Here at Tuff,…
April 3, 2019/by Mary Jantsch
Uncategorized

A Step-by-Step Guide for Running a Chatbot Test in 2019

It’s pretty dang hard to get around the internet these…
March 21, 2019/by Mary Jantsch
tuff-better-customer-experience
Other Topics

5 Ways Your Support and Marketing Teams Can Work Together For a Better Customer Experience

Better customer experience is a key growth advantage.…
March 8, 2019/by Mary Jantsch
tuff-landing-page-or-homepage
Ellen Janstch Keeping your sales pipeline humming Transform clicks into results

Home Page or Landing Page? Where To Send Your Paid Traffic

Think your homepage is good enough to send paid traffic…
March 8, 2019/by Ellen Jantsch
webinar-conversion-rate-optimization-recap
Other Topics

Website Conversion Rate Optimization: a webinar recap

Hit play above to watch a recording of the webinar.…
March 8, 2019/by Mary Jantsch
tuff-increase-landing-page-conversion-rate
Ellen Janstch How growing businesses find success with Tuff Transform clicks into results

How Wireframing Will Improve Your Landing Page Conversion Rate

We sometimes get questions about how other clients work with…
February 25, 2019/by Ellen Jantsch
tuff-user-acquisition-channels
Attract more engaged customers Ellen Janstch Winning new customers for your startup

How to Find Your User Acquisition Channels

Figuring out which user acquisition channels are going to…
December 15, 2018/by Ellen Jantsch
tuff-grow-email-list
Ellen Janstch How growing businesses find success with Tuff Winning new customers for your startup

How to Grow Your Startup’s Email List

We sometimes get questions about how other clients work with…
November 30, 2018/by Ellen Jantsch
tuff-how-we-learned-from-1000-customers
Attract more engaged customers Ellen Janstch Keeping your sales pipeline humming

How We Learned From 1,000 Customers in One Afternoon

Customer research at scale is hard.

When you hear phrases…
October 30, 2018/by Ellen Jantsch
tuff-improve-ppc-results
Ellen Janstch Keeping your sales pipeline humming PPC

5 Simple Strategies to Improve PPC Results

One of the most exciting pieces of working on PPC is that…
October 27, 2018/by Ellen Jantsch
tuff-the-biggest-mistake-most-businesses-make-when-investing-in-ppc
Ellen Janstch PPC

The Biggest Mistake Most Businesses Make When Investing in PPC

What is the ROI on your PPC channels and how does it…
October 4, 2018/by Ellen Jantsch
tuff-increasing-conversion-rate-with-landing-pages
Ellen Janstch How growing businesses find success with Tuff

How To Build Conversion Focused Landing Pages That Drive Leads

We sometimes get questions about how other clients work with…
August 15, 2018/by Ellen Jantsch
tuff-webinar-guide
Keeping your sales pipeline humming

Your Complete Webinar Guide to Acquire and Convert Leads

 

This isn’t a blog post about why you should run…
August 14, 2018/by Mary Jantsch
tuff-common-ppc-questions-our-paid-acquisition-expert-answers
Ellen Janstch PPC

Top 5 Common PPC Questions Our Paid Acquisition Expert Answers

Running paid ads on Google, Facebook, and various other paid platforms is often new and exciting to any business
July 12, 2018/by Ellen Jantsch
tuff-customer-acquisition-using-facebook-ad
Ellen Janstch Facebook Advertising How growing businesses find success with Tuff

How To Scale User Growth Using Facebook Ads

We sometimes get questions about how other clients work with…
June 20, 2018/by Ellen Jantsch
tuff-paid-advertising-benchmarks
Ellen Janstch Scaling your ecommerce brand

How Good is Your Paid Advertising, Really?

How does your paid advertising stack up, compared to…
June 6, 2018/by Ellen Jantsch
tuff-facebook-ad-copywriting-strategies
Ellen Janstch Facebook Advertising Winning new customers for your startup

Refining Your Facebook Ad Copy For A Lower CAC

Ready to start using Facebook ads to acquire more customers? 

As…
May 30, 2018/by Ellen Jantsch
tuff-customer-retention-strategies
Attract more engaged customers Keeping your sales pipeline humming

11 Customer Retention Strategies You Can Implement Today

What is customer retention and why should I care? Most…
March 29, 2018/by Mary Jantsch
tuff-facebook-ad-copywriting-strategies
Other Topics

5 Characteristics of a Customer Focused CEO

CEOs have a lot of responsibility. From building and growing…
February 23, 2018/by Mary Jantsch
tuff-respond-to-negative-feedback-online-a-complete-guide
Other Topics

Respond To Negative Feedback Online: A Complete Guide

Sitting down at the four-person table next to the window,…
December 27, 2017/by Mary Jantsch

Want to schedule a free strategy session with our team?

It’s a 30-minute call to discuss goals and learn more about Tuff. We’ll come with key growth strategies specific to your business. If nothing else, it’s an opportunity to think through ideas for growing your business, and we can leave it at that.

Want to schedule a free strategy session with our team?

It’s a 30-minute call to discuss goals and learn more about Tuff. We’ll come with key growth strategies specific to your business. If nothing else, it’s an opportunity to think through ideas for growing your business, and we can leave it at that.