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The latest trends, analytics, and strategies for Facebook, Google, YouTube, SEO, Content, and more.

tuff-facebook-ad-copywriting-strategies
Keeping your sales pipeline humming

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

Getting traffic to your site can be time consuming and expensive,…
March 30, 2020/by Chris Alarcon
Facebook advertising for ecommerce.
How growing businesses find success with Tuff

How Tuff Partnered with EZ Lifestyle on Facebook and Instagram to Increase Revenue by 50%

EZ Lifestyle is an international nutraceutical company that sells…
March 3, 2020/by Nate Corliss
Advertising brand on Instagram.
Scaling your ecommerce brand

A Crash Course in Instagram Audiences for Your Social Media Ads

With a global following of over one billion active monthly accounts…
January 23, 2020/by Ellen Jantsch
How growing businesses find success with Tuff

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

The renewable energy industry is growing, big time.

According…
January 16, 2020/by Ellen Jantsch
Winning new customers for your startup

Growth Marketing Tips to Turn Your Crowdfunded Product Into a Sustainable Business

More and more, crowdfunding has become a popular way of launching…
January 7, 2020/by Derek Coleman
tuff-google-ads-for-foundation-repair-business
How growing businesses find success with Tuff

3 Secrets to Getting More Foundation Repair Leads from Google Ads

We sometimes get questions about how other local business…
January 6, 2020/by Ellen Jantsch
tuff-30-minute-ppc-audit
Winning new customers for your startup

The 30-Minute PPC Audit Anyone Can Do

Editor’s Note: This post has been updated with new links…
January 1, 2020/by Chris Alarcon
Winning new customers for your startup

Got Funding? 5 Growth Marketing Steps to Take Now

Securing funding for your business is a major step. And it’s…
December 10, 2019/by Ellen Jantsch
tuff-lead-gen-strategies
Keeping your sales pipeline humming

What Really Works with Lead Gen?

B2B businesses face a unique challenge when it comes to growth…
December 1, 2019/by Ellen Jantsch
tuff-six-signs-its-time-to-update-your-facebook-ads
Scaling your ecommerce brand

Six Signs It’s Time to Update Your Facebook Ads

Has your Facebook ad performance dipped? Maybe your ads never…
November 7, 2019/by Nate Corliss
tuff-scaling-your-ecommerce-sales
Scaling your ecommerce brand

A Step-by-Step Guide to Scaling Your Ecommerce Business

Editor’s Note: This post has been updated with new links…
October 29, 2019/by Nate Corliss
tuff-growth-hacking
Attract more engaged customers

What The Hack Is Growth Hacking?

In our previous blog post about growth marketing, we dove…
September 27, 2019/by Ellen Jantsch
tuff-growth-marketing
Attract more engaged customers

Growth Marketing: What It Is and Why You Need It

Editor's note: This content was updated in January 2020.
Original…
September 18, 2019/by Ellen Jantsch
tuff-facebook-ads-for-subscription-businesses
How growing businesses find success with Tuff

How To Run Paid Acquisition Campaigns For Your Subscription Business

We sometimes get questions about how other clients work with…
September 17, 2019/by Ellen Jantsch
tuff-google-ads-for-hvac
How growing businesses find success with Tuff

How to Drive Your HVAC Sales Leads Up with Google Ads and Facebook

We sometimes get questions about how other local business…
September 13, 2019/by Ellen Jantsch
tuff-growth-marketing-metrics
Attract more engaged customers

10 Growth Marketing Metrics Every Founder Needs To Know

Editor’s Note: This post has been updated with new links…
September 11, 2019/by Ellen Jantsch
tuff-increasing-mobile-app-installs-tuff-case-study
How growing businesses find success with Tuff

16,947 App Installs Later: 8 Simple Ways to Grow Your App Installs With Facebook and Google Campaigns

We sometimes get questions about how other clients work with…
September 3, 2019/by Ellen Jantsch
tuff-growth-marketing-experts
Attract more engaged customers

9 Growth Marketers You Should Be Following Right Now

Want to learn more about growth marketing?
We rounded up…
August 14, 2019/by Ellen Jantsch
tuff-paid-advertising-campaigns-2019
Other Topics

Every single result from our campaigns in Q1 & Q2 (and learnings for Q3 & Q4)

Finding the right paid acquisition channels is the key to…
July 25, 2019/by Ellen Jantsch
tuff-ecommerce-retargeting-to-increase-sales
Scaling your ecommerce brand

Inside Look: How We Use Ecommerce Retargeting to Increase Sales

We’ve all had this experience:

You’re scrolling your…
July 19, 2019/by Ellen Jantsch
tuff-end-of-quarter-reflection
Other Topics

The Best of 2019…So Far

It's time for end of the quarter reflection. Here at Tuff,…
April 3, 2019/by Mary Jantsch
Uncategorized

A Step-by-Step Guide for Running a Chatbot Test in 2019

It’s pretty dang hard to get around the internet these…
March 21, 2019/by Mary Jantsch
tuff-better-customer-experience
Other Topics

5 Ways Your Support and Marketing Teams Can Work Together For a Better Customer Experience

Better customer experience is a key growth advantage.…
March 8, 2019/by Mary Jantsch
tuff-landing-page-or-homepage
Keeping your sales pipeline humming

Home Page or Landing Page? Where To Send Your Paid Traffic

Think your homepage is good enough to send paid traffic…
March 8, 2019/by Ellen Jantsch
webinar-conversion-rate-optimization-recap
Other Topics

Website Conversion Rate Optimization: a webinar recap

Hit play above to watch a recording of the webinar.…
March 8, 2019/by Mary Jantsch
tuff-increase-landing-page-conversion-rate
How growing businesses find success with Tuff

How Wireframing Will Improve Your Landing Page Conversion Rate

We sometimes get questions about how other clients work with…
February 25, 2019/by Ellen Jantsch
tuff-user-acquisition-channels
Attract more engaged customers

How to Find Your User Acquisition Channels

Figuring out which user acquisition channels are going to…
December 15, 2018/by Ellen Jantsch
tuff-grow-email-list
How growing businesses find success with Tuff Winning new customers for your startup

How to Grow Your Startup’s Email List

We sometimes get questions about how other clients work with…
November 30, 2018/by Ellen Jantsch
tuff-how-we-learned-from-1000-customers
Attract more engaged customers Keeping your sales pipeline humming

How We Learned From 1,000 Customers in One Afternoon

Customer research at scale is hard.

When you hear phrases…
October 30, 2018/by Ellen Jantsch
tuff-improve-ppc-results
Keeping your sales pipeline humming

5 Simple Strategies to Improve PPC Results

One of the most exciting pieces of working on PPC is that…
October 27, 2018/by Ellen Jantsch
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Other Topics

The Biggest Mistake Most Businesses Make When Investing in PPC

What is the ROI on your PPC channels and how does it…
October 4, 2018/by Ellen Jantsch
tuff-increasing-conversion-rate-with-landing-pages
Other Topics

How To Build Conversion Focused Landing Pages That Drive Leads

We sometimes get questions about how other clients work with…
August 15, 2018/by Ellen Jantsch
tuff-webinar-guide
Keeping your sales pipeline humming

Your Complete Webinar Guide to Acquire and Convert Leads

 

This isn’t a blog post about why you should run…
August 14, 2018/by Mary Jantsch
tuff-common-ppc-questions-our-paid-acquisition-expert-answers
Other Topics

Top 5 Common PPC Questions Our Paid Acquisition Expert Answers

Running paid ads on Google, Facebook, and various other paid platforms is often new and exciting to any business
July 12, 2018/by Ellen Jantsch
tuff-customer-acquisition-using-facebook-ad
How growing businesses find success with Tuff

How To Scale User Growth Using Facebook Ads

We sometimes get questions about how other clients work with…
June 20, 2018/by Ellen Jantsch
tuff-paid-advertising-benchmarks
Scaling your ecommerce brand

How Good is Your Paid Advertising, Really?

How does your paid advertising stack up, compared to…
June 6, 2018/by Ellen Jantsch
tuff-facebook-ad-copywriting-strategies
Winning new customers for your startup

Refining Your Facebook Ad Copy For A Lower CAC

Ready to start using Facebook ads to acquire more customers? 

As…
May 30, 2018/by Ellen Jantsch
tuff-customer-retention-strategies
Attract more engaged customers Keeping your sales pipeline humming

11 Customer Retention Strategies You Can Implement Today

What is customer retention and why should I care? Most…
March 29, 2018/by Mary Jantsch
tuff-facebook-ad-copywriting-strategies
Other Topics

5 Characteristics of a Customer Focused CEO

CEOs have a lot of responsibility. From building and growing…
February 23, 2018/by Mary Jantsch
tuff-respond-to-negative-feedback-online-a-complete-guide
Other Topics

Respond To Negative Feedback Online: A Complete Guide

Sitting down at the four-person table next to the window,…
December 27, 2017/by Mary Jantsch

Want to schedule a free strategy session with our team?

It’s a 30-minute call to discuss goals and learn more about Tuff. We’ll come with key growth strategies specific to your business. If nothing else, it’s an opportunity to think through ideas for growing your business, and we can leave it at that.

Want to schedule a free strategy session with our team?

It’s a 30-minute call to discuss goals and learn more about Tuff. We’ll come with key growth strategies specific to your business. If nothing else, it’s an opportunity to think through ideas for growing your business, and we can leave it at that.