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The latest trends, analytics, and strategies for Facebook, Google, YouTube, SEO, Content, and more.
Facebook Advertising Kate Theobald
How to Drive Down CPA while You Scale Budget on Facebook
No matter if you’re a fresh startup or a fast-growing scaleup,…
Richard Meyer Scaling your ecommerce brand
How We Increased Apothékary’s Amazon Sales by 509% Within 90 Days
As an ecommerce advertising agency, Tuff is constantly testing…
How growing businesses find success with Tuff John Atkins
“Bikes:” How We Helped Cleary Rank on Page 1 And Snag a Slice of the 135k Monthly Search Volume
Cleary Bikes is not just any kids bike brand. The company—based…
Attract more engaged customers Elle Ossello
They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers
If you’ve been following Tuff for truly any amount of time,…
Attract more engaged customers Ellen Janstch Transform clicks into results
Why (and How) We Spend $35,000 on Website CRO Each Year
We spend $35,000 a year on our website. That’s…
Brenda German Winning new customers for your startup
7 Low Budget PPC Marketing Tips for Startups
Intent-based marketing channels like PPC can be a true gold…
Richard Meyer Scaling your ecommerce brand
Fill That Pipeline! Our Top Tips for Pre-Order eCommerce Advertising
Global supply chains, amirite? One of the most interesting…
Elle Ossello Winning new customers for your startup
A Hill We’ll Die On: Email is Critical to Your CRO
Email marketing is a crucial way of keeping your audience engaged.…
Case Study Elle Ossello Facebook Advertising Influencers
Kicking Dynamic Creative Ads to the Curb: How we Decreased CPA by 66% For Joyn
Joyn represents everything positive about the future of movement.…
Matt Potter SEO
Keyword Ranking Fluctuations: Why Does it Happen, What Can I Do About It?
You have worked hard and finally rank first overall in SERPs…
Attract more engaged customers Elle Ossello
You’re a Startup. Should You Hire a Growth Marketing Agency?
Hello, founder! If you identify as such, you’re already…
Matt Potter SEO
The Difference Between On-Page, Off-Page, and Technical SEO
If you want to really increase your site's traffic and make…
John Atkins Scaling your ecommerce brand
Stacking the Top of the Funnel: How We Captured High-Value Email Leads for Canoe Club
Among our list of eCommerce partners, the central focus of…
Content Strategy Derek Coleman SEO
Content Remediation: How to Boost Your Ranking By Refreshing Old Content
So, you've done the heavy lifting making your case for content,…
Richard Meyer Scaling your ecommerce brand
ECommerce Growth Tips From Experts (Tuff Roundup)
If we told you that $1 in every $5 spent in the entire retail…
Chris Alarcon Scaling your ecommerce brand YouTube
Where Search Happens: Using YouTube to Find Your eCommerce Customers
With the pandemic accelerating eCommerce spending in the…
Content Strategy Matt Potter SEO
How to Do a Keyword Gap Analysis
There are no ties in SEO.
In order for one company to…
In order for one company to…
Richard Meyer Scaling your ecommerce brand
9 eCommerce Trends Driving Online Growth in 2021
We get it, we’re sick and tired talking about 2020 just…
Content Strategy John Atkins Scaling your ecommerce brand
Powering eCommerce Growth With Content Marketing
When we hear from eCommerce companies how they are powering…
Content Strategy SEO
How Long Before you See Results from an SEO Content Strategy?
Your website is up and running. You’ve added some basic…
Content Strategy SEO
A Two-Step Guide to Identifying Your Competitors
So you've determined that a growth-focused content strategy…
Case Study Ellen Janstch How growing businesses find success with Tuff
From Google Ads to Reddit: How We Tested 7 Different Acquisition Channels to Get Better Applicants for Sabio
If you’re a founder, you face two major obstacles:
…
…
facebook ads Facebook Advertising Kristin Dick
Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad
There’s no one-size-fits-all recipe for successful social…
Content Strategy Matt Potter SEO
How To Do an on-Page SEO Analysis
You’ve probably heard the phrase “Content is king.”…
Content Strategy Matt Potter SEO
What Does a Holistic SEO Content Strategy Look Like?
SEO is a fast-paced world. It seems like every day there’s…
Attract more engaged customers growth marketing Matt Potter
Performance Marketing vs. Growth Marketing: What’s the Difference?
Marketing is marketing. Well, not actually. There is traditional…
Derek Coleman SEO
Branded and Non-Branded Organic Traffic: What Is It and Why It’s Important to Track It
When it comes to SEO (search engine optimization), it’s…
Attract more engaged customers Creating a great place to work Ellen Janstch growth marketing
Tuff Growth Marketer, Elle, on Finding a Balance of Creative and Analytical
Meet Elle, a Growth Marketer at Tuff. Elle partners…
Attract more engaged customers Elle Ossello growth marketing
What is a Growth Marketing Agency?
Picture this: you’re a founder or startup. You have product-market…
Chris Alarcon PPC YouTube
Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%
It’s no secret that YouTube Ads are extremely effective…
Facebook Advertising Kristin Dick Scaling your ecommerce brand
Six Signs It’s Time to Update Your Facebook Ads
Editor’s Note: This post has been updated with new links…
facebook ads Facebook Advertising Kristin Dick
Own Your Assets: How to Set Up Your Facebook Account for Success
You’re ready to start running Facebook and Instagram ads,…
facebook ads Facebook Advertising Kristin Dick
iOS 14 is Coming: How Improved User Privacy Will Affect Targeting, Tracking, and Optimizing Facebook Ads
Apple’s latest iOS update will restrict data usage in an…
Creating a great place to work Ellen Janstch
Tuff’s Social Ads Strategist, Kristin, on A/B Testing Ads and Smoked Chicken Recipes
Meet Kristin, a Social Ads Strategist at Tuff. Kristin partners…
Ellen Janstch Uncategorized
Tuff’s PPC Analyst, Joe, On Settling Into Tuff and Finding Ownership
Meet Joe Nguyen, a PPC analyst at Tuff. Joe partners with…
Chris Alarcon PPC
The Biggest Mistake Most Businesses Make When Investing in PPC
Editor’s Note: This post has been updated with…
Derek Coleman SEO
How We Outranked Home Depot for the #1 Position
Early in 2020, Renogy approached Tuff to handle all of their…
Chris Alarcon PPC
Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic
Google Ads has a plethora of strengths when compared to other…
Derek Coleman How growing businesses find success with Tuff SEO
How We Increased Our Organic Traffic by 630% in 12 months (And as a result, increased our monthly revenue by over 60%)
As a growth marketing agency, we work hard to balance quick…
Chris Alarcon PPC
How Much Do Google Ads Cost?
Whether you work in eCommerce or simply market your business…
Derek Coleman SEO
How to Create a B2B SEO Strategy in 2020
In this post you’ll learn:
What is B2B SEO?
How…
What is B2B SEO?
How…
Facebook Advertising John Atkins LinkedIn
How Much Do LinkedIn Ads Cost?
It’s a simple truth that success in business requires success…
John Atkins LinkedIn
Top LinkedIn Lead Generation Strategies (+1 Bonus Lead Gen Experiment)
As a business owner, chances are good that you have some…
How growing businesses find success with Tuff John Atkins
Pairing Market Boom With an eCommerce Growth Strategy
When we think about a brand as a good fit for us at Tuff,…
Chris Alarcon How growing businesses find success with Tuff
From Qualified Traffic to Booked Demos: How We Helped Thalamus Increase Sales 3x
When it comes to driving demos, it’s rare that a business…
Influencers John Atkins
3 Influencer Marketing Tools to Find Brand Ambassadors
As we’ve previously discussed in our Influencer Playlist,…
Attract more engaged customers Ellen Janstch
DSW: How to Run Marketing Experiments Quickly and Find Big Wins
With Tuff, I’ve been fortunate to work with a range of…
John Atkins Transform clicks into results
7 Well-Designed Landing Page Examples
Well designed landing pages are no easy feat, but much easier…
Influencers John Atkins Other Topics
Compensation Models For Influencers
How to compensate your influencers for a brand ambassador…
Derek Coleman SEO
How to Conduct SEO Competitive Analysis
Competitive analysis can be conducted in many different ways…
Ellen Janstch LinkedIn
15 LinkedIn Advertising Stats to Get You Started Today
Whether it’s Twitter, Youtube, Snapchat, or Facebook, each…
Ellen Janstch Facebook Advertising LinkedIn
LinkedIn Advertising in 2020: LinkedIn Ad Examples From Tuff Clients
LinkedIn advertising has been quickly gaining momentum as…
Ellen Janstch Other Topics
How We Set Up the Right Lines of Communication with Clients
Here at Tuff, we put a lot of time and energy into creating…
Creating a great place to work Ellen Janstch
Tuff’s Social Ads Strategist, Nate, on the Intersection of Life and Social Media
Meet Nate, a Social Ads Strategist at Tuff. Nate partners…
Attract more engaged customers Ellen Janstch
How We Build Growth Marketing Strategies at Tuff (with examples from past clients)
With Tuff, I’ve been fortunate to work with a range of…
Creating a great place to work Ellen Janstch
Tuff’s Growth Marketer, John, on Having a Community-Oriented Mindset
Meet John, a Growth Marketer at Tuff. John partners with…
Chris Alarcon Other Topics
4 Reasons You Should Be Using Microsoft Ads For Your Business
Microsoft Ads, formerly known as Bing Ads, is the often overlooked…
Derek Coleman Other Topics
The 30-Minute Technical SEO Audit Anyone Can Do
In the last article, we talked to about technical SEO and…
Derek Coleman SEO
The Power of Technical SEO: How Optimizing Your Site Will Increase Organic Performance
Technical SEO is one of the most important elements of your…
Chris Alarcon Winning new customers for your startup
How To Create Your Own Automated Social Listening Tool
As marketers, it’s often easy, and comfortable, to remain…
Creating a great place to work Ellen Janstch
Tuff’s SEO Strategist, Derek, on Aligning Personal Interests With Professional Growth
Meet Derek Coleman, Tuff’s SEO Strategist. Derek works…
Creating a great place to work Ellen Janstch
Tuff’s PPC Strategist, Chris, on Designing an Intentional Career Path
Meet Chris Alarcon, Tuff’s PPC Strategist. Chris works…
Creating a great place to work Ellen Janstch
How We Created a Career Framework For Growth on a Small Team
At the time of writing this, we’re a 5-person team.
As…
As…
Facebook Advertising
Twitter Ads: Three Easy Tests to See If Your Startup’s Audience Is On Twitter
Should Twitter Ads be a part of your Startup’s marketing…
Facebook Advertising How growing businesses find success with Tuff
[Case Study] Facebook and Instagram Ads: How to go from $0 to $43,000/day Ad Spend on Facebook in 60 Days
Crunch time. An App partner (iOS & Android) needed to…
Ellen Janstch Other Topics
A Crash Course in Email Marketing for Your eCommerce Store
If you sell products online, you have a lot of options when…
Derek Coleman Other Topics
How to do SEO Link Building in 2020 [Free Email Template]
Behind only quality content, content is always king, high…
Creating a great place to work Ellen Janstch
How We’ve Connected Salary to Both Personal and Company Growth
Comp.
Whether you finish the rest of that word with -ensation…
Whether you finish the rest of that word with -ensation…
John Atkins Other Topics Transform clicks into results
Increase Your eCommerce Conversion Rate with 72-Hour CRO Sprints
Editor’s Note: This post has been updated with new links…
John Atkins Other Topics Transform clicks into results
How To Write, Build, and Test Landing Pages
Like a strategic blog post series or email marketing drip…
Attract more engaged customers Ellen Janstch
11 Best Growth Marketing Agencies in Denver in 2020
There are a ton of great growth marketing agencies in Denver…
Scaling your ecommerce brand
Facebook Just Shook Up Your ECommerce Strategy With Facebook Shops
Instagram Shopping and Facebook Shops are here, and they…
Derek Coleman SEO Using YouTube Ads to grow your business
YouTube SEO: 12 Ways to Optimize YouTube Videos
YouTube is many things. It’s a place to share your creativity…
John Atkins Using YouTube Ads to grow your business
Effective YouTube Ads For Ecommerce
Youtube viewers watch on average 5 billion videos every single…
Ellen Janstch Using YouTube Ads to grow your business
How to Make YouTube Ads Work For Your Startup
Advertising doesn’t work unless people see it. This obvious…
Ellen Janstch Using YouTube Ads to grow your business
How YouTube Ads Work + 5 YouTube Ad Campaign Examples
Admit it: we kind of take YouTube for granted. The website…
Ellen Janstch Using YouTube Ads to grow your business
28 YouTube Ad Stats to Get You Started Today
Not sure if YouTube Advertising is the right advertising…
Chris Alarcon Using YouTube Ads to grow your business
YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients
Incredible reach, narrow audience targeting, and the chance…
How growing businesses find success with Tuff John Atkins Transform clicks into results
How We Boosted Koala’s eCommerce Conversion Rate by 153%
New Mexico based Hangtime Gear is an early stage startup…
Chris Alarcon How growing businesses find success with Tuff PPC
Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales
Does this post look familiar? We originally published it…
Chris Alarcon PPC Scaling your ecommerce brand
How To Optimize Your Google Shopping Product Feed
Google shook up the world of eCommerce when it announced…
Creating a great place to work Ellen Janstch
Behind the Scenes at Tuff’s First Company Retreat
Before starting Tuff, I was a freelancer.
The way I thought…
The way I thought…
Ellen Janstch How growing businesses find success with Tuff
Onboarding Emails: Three things that increased clicks by 50%
Installs, sign-ups, trials, and demos mean nothing if you…
Ellen Janstch Winning new customers for your startup
How to Set Your Testing Budget For New Channels
One of the biggest growth challenges startups face is finding…
Creating a great place to work
From 1,018 Applications to 2 New Tuff Team Members
Editor’s Note: We decided to work with a Talent & People…
Ellen Janstch Winning new customers for your startup
11 Ready-to-Go Growth Marketing Spreadsheets Startups Can Use to Boost Productivity
Note: this post was updated in May 2021 with two new spreadsheets.
One…
One…
Chris Alarcon PPC
4 Proven Strategies to Improve Your Retargeting Ad Campaigns
Getting traffic to your site can be time consuming and expensive,…
How growing businesses find success with Tuff
How Tuff Partnered with EZ Lifestyle on Facebook and Instagram to Increase Revenue by 50%
EZ Lifestyle is an international nutraceutical company that sells…
Ellen Janstch Facebook Advertising Scaling your ecommerce brand
A Crash Course in Instagram Audiences for Your Social Media Ads
With a global following of over one billion active monthly…
Careers
Tuff Intern
Derek Coleman Winning new customers for your startup
Growth Marketing Tips to Turn Your Crowdfunded Product Into a Sustainable Business
More and more, crowdfunding has become a popular way of launching…
Attract more engaged customers Ellen Janstch
10 Growth Marketing Metrics Every Founder Needs To Know
Editor’s Note: This post has been updated with new links…
Chris Alarcon PPC Winning new customers for your startup
The 30-Minute PPC Audit Anyone Can Do
Editor’s Note: This post has been updated with new links…
Ellen Janstch Winning new customers for your startup
Got Funding? 5 Growth Marketing Steps to Take Now
Securing funding for your business is a major step. And it’s…
Ellen Janstch Keeping your sales pipeline humming
What Really Works with Lead Gen?
B2B businesses face a unique challenge when it comes to growth…
Scaling your ecommerce brand
A Step-by-Step Guide to Scaling Your ECommerce Business
Editor’s Note: This post has been updated with new links…
Attract more engaged customers Ellen Janstch
What The Hack Is Growth Hacking?
In our previous blog post about growth marketing, we dove…
Attract more engaged customers Ellen Janstch
Growth Marketing: What It Is and Why You Need It
Editor's note: This content was updated in January 2020.
Original…
Original…
Ellen Janstch How growing businesses find success with Tuff
How To Run Paid Acquisition Campaigns For Your Subscription Business
We sometimes get questions about how other clients work with…
Ellen Janstch How growing businesses find success with Tuff
16,947 App Installs Later: 8 Simple Ways to Grow Your App Installs With Facebook and Google Campaigns
We sometimes get questions about how other clients work with…
Attract more engaged customers Ellen Janstch
9 Growth Marketers You Should Be Following Right Now
Want to learn more about growth marketing?
We rounded up…
We rounded up…
Ellen Janstch Other Topics
Every single result from our campaigns in Q1 & Q2 (and learnings for Q3 & Q4)
Finding the right paid acquisition channels is the key to…
Ellen Janstch Scaling your ecommerce brand
Inside Look: How We Use ECommerce Retargeting to Increase Sales
We’ve all had this experience:
You’re scrolling your…
You’re scrolling your…
Other Topics
The Best of 2019…So Far
It's time for end of the quarter reflection. Here at Tuff,…
Uncategorized
A Step-by-Step Guide for Running a Chatbot Test in 2019
It’s pretty dang hard to get around the internet these…
Other Topics
5 Ways Your Support and Marketing Teams Can Work Together For a Better Customer Experience
Better customer experience is a key growth advantage.…
Ellen Janstch Keeping your sales pipeline humming Transform clicks into results
Home Page or Landing Page? Where To Send Your Paid Traffic
Think your homepage is good enough to send paid traffic…
Other Topics
Website Conversion Rate Optimization: a webinar recap
Hit play above to watch a recording of the webinar.…
Ellen Janstch How growing businesses find success with Tuff Transform clicks into results
How Wireframing Will Improve Your Landing Page Conversion Rate
We sometimes get questions about how other clients work with…
Attract more engaged customers Ellen Janstch Winning new customers for your startup
How to Find Your User Acquisition Channels
Figuring out which user acquisition channels are going to…
Ellen Janstch How growing businesses find success with Tuff Winning new customers for your startup
How to Grow Your Startup’s Email List
We sometimes get questions about how other clients work with…
Attract more engaged customers Ellen Janstch Keeping your sales pipeline humming
How We Learned From 1,000 Customers in One Afternoon
Customer research at scale is hard.
When you hear phrases…
When you hear phrases…
Ellen Janstch Keeping your sales pipeline humming PPC
5 Simple Strategies to Improve PPC Results
One of the most exciting pieces of working on PPC is that…
Ellen Janstch How growing businesses find success with Tuff
How To Build Conversion Focused Landing Pages That Drive Leads
We sometimes get questions about how other clients work with…
Keeping your sales pipeline humming
Your Complete Webinar Guide to Acquire and Convert Leads
This isn’t a blog post about why you should run…
Ellen Janstch PPC
Top 5 Common PPC Questions Our Paid Acquisition Expert Answers
Running paid ads on Google, Facebook, and various other paid platforms is often new and exciting to any business
Ellen Janstch Facebook Advertising How growing businesses find success with Tuff
How To Scale User Growth Using Facebook Ads
We sometimes get questions about how other clients work with…
Ellen Janstch Scaling your ecommerce brand
How Good is Your Paid Advertising, Really?
How does your paid advertising stack up, compared to…
Ellen Janstch Facebook Advertising Winning new customers for your startup
Refining Your Facebook Ad Copy For A Lower CAC
Ready to start using Facebook ads to acquire more customers?
As…
As…
Attract more engaged customers Keeping your sales pipeline humming
11 Customer Retention Strategies You Can Implement Today
What is customer retention and why should I care? Most…
Other Topics
5 Characteristics of a Customer Focused CEO
CEOs have a lot of responsibility. From building and growing…
Other Topics
Respond To Negative Feedback Online: A Complete Guide
Sitting down at the four-person table next to the window,…
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