A great inbound strategy revolves around one central component: creating an experience where prospects’ can have all their questions answered quickly. If video is not part of your inbound strategy, consider this: 91% of businesses use video as a marketing tool in 2023. Video is no longer a supplement to your marketing mix, it’s part […]
While we all love the powerful returns that we get from retention and bottom-funnel initiatives, best-in-class brands are well aware that attracting new customers is crucial to a business’ long-term growth and success. To do that, you need effective top of funnel paid media campaigns. But how do you properly gauge the success of these campaigns? […]
As a CMO or Head of Growth, you are most likely keenly aware of what makes your product powerful. The question is, do you know which features matter the most to your potential customers, or better yet, their pain points? If you have a very technical or complex offering, it can certainly be a challenge […]
Having a powerful SaaS tool that virtually nobody else can compete with sounds like a huge advantage. That is, until you realize you need to articulate that advantage to users who have never heard of you. When it comes to building your homepage, how do you get right to the heart of your offering, while […]
