Entries by Tim Benson

Which Product Features Matter Most? How to Use Creative Testing to Find Out

As a CMO or Head of Growth, you are most likely keenly aware of what makes your product powerful. The question is, do you know which features matter the most to your potential customers, or better yet, their pain points? If you have a very technical or complex offering, it can certainly be a challenge […]

Give SaaS Landing Pages Some TLC: How We Doubled Our Conversion Rate For bit.io

Having a powerful SaaS tool that virtually nobody else can compete with sounds like a huge advantage. That is, until you realize you need to articulate that advantage to users who have never heard of you. When it comes to building your homepage, how do you get right to the heart of your offering, while […]