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Twitter Ads: Three Easy Tests to See If Your Startup’s Audience Is On Twitter

Should Twitter Ads be a part of your Startup’s marketing stack? The answer: it depends. In this article we’ll get into three easy tests (two of which are free), your company can run to see if your audience is on Twitter. Before we get started, at a very high level, we know Twitter has tens […]

[Case Study] Facebook and Instagram Ads: How to go from $0 to $43,000/day Ad Spend on Facebook in 60 Days

Crunch time. An App partner (iOS & Android) needed to get a massive volume of installs ASAP to support a critical holiday important for their annual revenue and new customer acquisition.  Over 60 days we went from $0 to $43,000 per day ad spend on Facebook & Instagram. Along the way we helped the app […]

Facebook Just Shook Up Your Ecommerce Strategy With Facebook Shops

Instagram Shopping and Facebook Shops are here, and they allow businesses to sell physical products directly through the Facebook and Instagram apps. The game-changing aspect is that there is check-out functionality so users can buy after a click on tagged product without ever leaving the apps. In this article, I’m going to share details on […]

How Tuff Partnered with EZ Lifestyle on Facebook and Instagram to Increase Revenue by 50%

EZ Lifestyle is an international nutraceutical company that sells products through Shopify stores and Amazon. Their most popular product is their hangover prevention pills, Over EZ, followed by sleep aid Dream EZ, and energy supplement, Fuel EZ. They are well-reviewed both on Amazon and through private customer surveys. People rave about how effective their products […]

Six Signs It’s Time to Update Your Facebook Ads

Has your Facebook ad performance dipped? Maybe your ads never achieved your desired outcome like increased ecommerce sales or lead generation. Facebook ads performance can drop off — or never take off at all for a variety of factors, but one of the most crucial is your ad creative (copy, images, and video). Across our […]

A Step-by-Step Guide to Scaling Your Ecommerce Business

Editor’s Note: This post has been updated with new links and fresh content.  Original Publication Date: October 29, 2019 We created this guide to serve as a sort of one-stop-shop for understanding the components necessary to supercharge your existing ecommerce strategy, including how you can grow your sales profitable overtime. From learning how to setup […]