As a content marketer, you have one primary goal: to create content that converts viewers into life-long customers. It sounds simple, but it is far from easy, especially when you need to create consistent, quality content that regularly drops and is within budget. Like any huge task, it’s best to break it up into chunks […]
About Matt Potter
This author has yet to write their bio.
Meanwhile lets just say that we are proud Matt Potter contributed a whooping 8 entries.
So you took a great, original idea and turned it into an incredible product. Your startup or scaleup is starting to gain traction and attract customers – but you’re noticing there’s more competition out there than you thought. Maybe there’s a big conglomerate with a branch that sells a related product. Or you were at […]
There are no ties in SEO. In order for one company to be number one, there also have to be losers. How can you make sure you’re on the right side of this equation? It’s all about strategy. If you’ve identified your competition, you may be wondering: What’s the next step? Why are my competitors […]
Your website is up and running. You’ve added some basic keywords to your landing pages and posted some thoughtful, organized blog articles. Maybe you even updated your HTML and other technical SEO factors. And yet…nothing. You’re left wondering, “How long does SEO take to start working?” The answer is: It’s complicated. There are numerous factors […]
So you’ve determined that a growth-focused content strategy has definitively moved up your priority list. We wholeheartedly approve. A holistic SEO content strategy really pulls its weight in the acquisition department. It’s a great compliment to a paid strategy, and although it doesn’t drive immediate wins like a Facebook or Google Ads campaign can, the […]
You’ve probably heard the phrase “Content is king.” Bill Gates said it in a 1996 essay, and it’s been true ever since. So it’s likely that you’ve got content. Lots of content! But is anyone seeing it? Is it helping to drive growth for your business? An effective growth marketing strategy means more than throwing […]
SEO is a fast-paced world. It seems like every day there’s an update, a new best practice or a new tool to learn. As soon as you get down the basics of technical SEO, you learn there’s a whole different side to it: content strategy. A holistic SEO strategy that includes technical SEO as well […]
Marketing is marketing. Well, not actually. There is traditional marketing, brand marketing, digital marketing, performance marketing, growth marketing, and probably a dozen other terms that we aren’t aware of. And while growth marketing and brand marketing differ greatly, you may see performance marketing and growth marketing used interchangeably, but there is a difference. Tuff is […]