No Capes Required: The Secrets to Writing Great Hero Messages
When it comes to fighting for a user’s attention on the internet, you’ve literally got seconds. And while capturing their attention can feel like a superhuman hurdle to tackle, you’ve already got a secret weapon that can make the difference between your audience hitting the Buy Now button or leaving them scrambling for the back […]
With 4 years of conversion copywriting experience, Kelly geeks out on buyer psychology, CRO, and how to layer on non-sleazy persuasion in landing pages, social ads, and webcopy.