Attribution is a big topic in the growth marketing world and for good reason. Knowing which channels, campaigns, audiences, and ads hold the most value for your brand’s performance is incredibly important for growth. The challenge for B2C and eCommerce businesses though is that running multi-channel growth marketing strategies with perfect attribution is incredibly difficult. […]
John is a Growth Marketer based in Denver, Colorado who has years of experience growing eCommerce Brands and working with consumer-focused organizations. He also has experience working in the Tech, Outdoor, and Travel spaces. When he’s not optimizing website conversion rates or launching influencer marketing campaigns, you will most likely find him on a bike or in his kitchen.