It’s always important to make sure you’re investing every marketing dollar in channels that yield the best return. But during periods of economic uncertainty, efficiency becomes more important than ever. To do that well, marketers are asked to leave no stone unturned when analyzing their marketing strategies. This often includes finding ways to make the […]
We have a client at Tuff that leverages a webinar as their primary lead funnel. It’s so successful, in fact, that almost all of the brand’s media budget is allocated to optimize this user flow and their conversion rates are some of the best we’ve ever seen. They had been considering changing their webinar software […]
As a growth marketing agency, testing is part of our team DNA and that extends to our own growth strategy. Last month, we wanted to increase form submissions from users who landed on the homepage. We looked to improve the section that users see the most: the hero. Focusing on the hero copy and imagery, […]
CRO testing helps us identify the best outcome of a website change based on our main goals. It also serves as an analysis of user behavior that can give us valuable insights. But how can we ensure we are following the CRO process correctly and setting up our tests for success? We are going to […]
