Entries by Janie Espinoza

The A/B Test that Increased Our Conversions by 210%

As a growth marketing agency, testing is part of our team DNA and that extends to our own growth strategy. Last month, we wanted to increase form submissions from users who landed on the homepage. We looked to improve the section that users see the most: the hero. Focusing on the hero copy and imagery, […]

CRO Testing: Expert Guide to Setting Up CRO Tests

CRO testing helps us identify the best outcome of a website change based on our main goals. It also serves as an analysis of user behavior that can give us valuable insights. But how can we ensure we are following the CRO process correctly and setting up our tests for success? We are going to […]