Entries by Elly Tedrow

How to Do a Keyword Gap Analysis

You can use various methods to conduct keyword research. However, a keyword gap analysis—also sometimes called a content gap or keyword competitor analysis—is a must.  When it comes to SEO, there are no ties. Only one company can be in the number one spot, and to get the most organic traffic, you want that to […]

Little-Known Ways to Leverage SEMrush

At Tuff, we use SEMrush every day. If you aren’t familiar with SEMrush, it is a powerful tool to conduct marketing research.  You can run technical SEO audits, keyword research, competitive analysis, and much more.  With SEMrush, you get a lot of data at your fingertips. However, the challenge with comprehensive tools like SEMrush is […]