Entries by Elly Tedrow

Free SEO Report Template

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Finding the perfect SEO report template is a challenge. You need to provide enough insights so that anyone looking at the data can understand what the numbers mean.  However, you don’t want to overload your reports with data without providing context. On top of that, your report should reflect your brand, track your SEO progress […]

Duplicate Content and SEO Guide

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When conducting technical SEO audits, one of the most common errors that I see on sites is duplicate content. It is also one of the most important issues to fix because it can hurt your chances of growing your site organically.  Luckily, with a basic understanding of what duplicate content is, what it means for […]

How Much Does SEO Cost?

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Naturally, if you are looking for SEO services, one of the first questions you have is how much does SEO cost?  Many successful brands from Canva to NerdWallet have leveraged SEO, or more formally search engine optimization, to fuel their growth organically. SEO can be a powerful growth engine. Recent estimates show that over 53% […]

How to Do a Keyword Gap Analysis

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You can use various methods to conduct keyword research. However, a keyword gap analysis—also sometimes called a content gap or keyword competitor analysis—is a must.  When it comes to SEO, there are no ties. Only one company can be in the number one spot, and to get the most organic traffic, you want that to […]

SEO Forecasting—A How-to Guide and Free Template

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If you do a quick Google search for SEO forecasting, you’ll find some confusing, and often unhelpful tools and articles. As it turns out, predicting the future is hard to do.  That’s why we developed our own method and SEO forecasting template to help. As a growth marketing agency, we’ve used this Google Sheet to […]

An Ecommerce Guide to Optimize Product Page SEO

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With so many ecommerce companies using paid search ads, you might be thinking—does product page SEO really matter? The answer is yes. Businesses need a holistic growth marketing strategy that combines SEO and paid search. It is not an either/or situation – and as a growth marketing agency, we incorporate both strategies for our partners.  […]

Little-Known Ways to Leverage SEMrush

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At Tuff, we use SEMrush every day. If you aren’t familiar with SEMrush, it is a powerful tool to conduct marketing research.  You can run technical SEO audits, keyword research, competitive analysis, and much more.  With SEMrush, you get a lot of data at your fingertips. However, the challenge with comprehensive tools like SEMrush is […]