You can use various methods to conduct keyword research. However, a keyword gap analysis—also sometimes called a content gap or keyword competitor analysis—is a must. When it comes to SEO, there are no ties. Only one company can be in the number one spot, and to get the most organic traffic, you want that to […]
If you do a quick Google search for SEO forecasting, you’ll find some confusing, and often unhelpful tools and articles. As it turns out, predicting the future is hard to do. That’s why we developed our own method and SEO forecasting template to help. As a growth marketing agency, we’ve used this Google Sheet to […]
With so many ecommerce companies using paid search ads, you might be thinking—does product page SEO really matter? The answer is yes. Businesses need a holistic growth marketing strategy that combines SEO and paid search. It is not an either/or situation – and as an ecommerce growth agency, we incorporate both strategies for our partners. […]
At Tuff, we use SEMrush every day. If you aren’t familiar with SEMrush, it is a powerful tool to conduct marketing research. You can run technical SEO audits, keyword research, competitive analysis, and much more. With SEMrush, you get a lot of data at your fingertips. However, the challenge with comprehensive tools like SEMrush is […]
