Entries by Ellen Jantsch

What Really Works with Lead Gen?

B2B businesses face a unique challenge when it comes to growth marketing. Generating consistent demand and keeping your pipeline full of qualified leads is the best way to establish successful growth, but how exactly should you approach making that happen? Do you focus on targeting specific buyers directly with explicitly account-based marketing tactics? Or do […]

What The Hack Is Growth Hacking?

In our previous blog post about growth marketing, we dove into the world of growth marketing in an effort to understand how it works, what makes it different from traditional marketing, and why your company needs to embrace it. If you’ve been reading much about how to stimulate business growth, chances are highly likely that […]

Growth Marketing: What It Is and Why You Need It

Editor’s note: This content was updated in January 2020. Original publication date: September 2019 Growth, as it relates to business, is generally defined as, “The process of improving some measure of an enterprise’s success.” When you consider that definition through the lens of marketing, what does “improvement” really mean to you? More sales? More leads? […]

How To Run Paid Acquisition Campaigns For Your Subscription Business

We sometimes get questions about how other clients work with Tuff to reach their growth goals — so we’re sharing some stories to help bring our services to life. Meet Beer Drop. Beer Drop is an all Colorado beer subscription delivering only the freshest beers from Colorado’s best small breweries you won’t find in stores.  […]

How to Drive Your HVAC Sales Leads Up with Google Ads and Facebook

We sometimes get questions about how other local business clients work with Tuff to reach their growth goals — so we’re sharing some stories to help bring our services to life. Meet Alpine Ductless. Alpine Ductless is a family-owned Northwest ductless heating and air conditioning installer based in Olympia, WA.  Looking to build up a […]

10 Growth Marketing Metrics Every Founder Needs To Know

Editor’s Note: This post has been updated with new links and fresh content.  Original Publication Date: September 11, 2019  As a founder or marketer, you know your growth goals for Q1 and Q2 of 2020, right? And you have a game plan to get there? To hit those goals and achieve real, tangible growth, you […]

16,947 App Installs Later: 8 Simple Ways to Grow Your App Installs With Facebook and Google Campaigns

We sometimes get questions about how other clients work with Tuff to reach their growth goals — so we’re sharing some stories to help bring our services to life.  Your app is live and you’ve been steadily growing users over the last couple months. Now what? How do you scale faster without seeing massive spikes […]

Growth Marketing Manager – PPC Focus

Ellen JantschEllen is the founder at Tuff and one of the team’s core growth marketers. She is a versatile marketer with expertise in multiple channels – from ppc to seo to email to others – responsible for the experiments and testing.  She is happiest when she’s on the ski hill or outside pointing here mountain […]

Growth Marketing Manager – SEO Focus

Ellen JantschEllen is the founder at Tuff and one of the team’s core growth marketers. She is a versatile marketer with expertise in multiple channels – from ppc to seo to email to others – responsible for the experiments and testing.  She is happiest when she’s on the ski hill or outside pointing here mountain […]

9 Growth Marketers You Should Be Following Right Now

Want to learn more about growth marketing? We rounded up nine of the top growth marketing experts in the industry right now. They’ve got a cross-section of skills and specialties and come from wildly varying backgrounds, showcasing what a complex and nuanced game growth can be. We love following these master experimenters — and recommend you […]