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DSW: How to Run Marketing Experiments Quickly and Find Big Wins

With Tuff, I’ve been fortunate to work with a range of companies in completely different stages of their marketing maturity.  Even with the diversity in stage and industry, one step is always the same: creating a clear growth marketing strategy. A growth marketing strategy is a high-level list of what tactics we’re going to test […]

15 LinkedIn Advertising Stats to Get You Started Today

Whether it’s Twitter, Youtube, Snapchat, or Facebook, each major social media outlet has its own audience, targeting, ad formats, and process.   As a business owner or marketer, one of the most important choices you can make is identifying the right channel and tactic for your audience. Exposure in the world of paid acquisition does not […]

LinkedIn Advertising in 2020: LinkedIn Ad Examples From Tuff Clients

LinkedIn advertising has been quickly gaining momentum as a critical tactic for our clients at Tuff —and for good reason. Unlike Facebook, Twitter, and Google, with LinkedIn advertising, you can connect with granular, business-oriented audiences with targeted copy and creative. It’s no wonder advertising on LinkedIn expanded 36.5% to $1.58 billion in 2019. The LinkedIn […]

How We Set Up the Right Lines of Communication with Clients

Here at Tuff, we put a lot of time and energy into creating partnerships rooted in transparency and authenticity. The more informed, honest, and clear conversations we can have, the better work we will all do.  Kicking off a new partnership comes with getting really clear on ‘where’ we’ll work. We’ve been a remote team […]

Tuff’s Social Ads Strategist, Nate, on the Intersection of Life and Social Media

Meet Nate, a Social Ads Strategist at Tuff. Nate partners with Tuff clients and social media platforms to build measurable, data-driven, bottom-line growth.   Below, he shares what he learned from studying Japanese business practices, where you can find his favorite salt, and how being a parent impacts the way he approaches marketing.  Can you tell […]

How We Build Growth Marketing Strategies at Tuff (with examples from past clients)

With Tuff, I’ve been fortunate to work with a range of companies in completely different stages of their marketing maturity.  Even with the diversity in stage and industry, one step is always the same: creating a clear growth marketing strategy. A growth marketing strategy is a high-level list of what tactics we’re going to test […]

Tuff’s Growth Marketer, John, on Having a Community-Oriented Mindset

Meet John, a Growth Marketer at Tuff. John partners with Tuff clients to experiment, test, and drive growth across multiple channels – from ppc to seo to email, and others. When he’s not optimizing website conversion rates or launching influencer marketing campaigns, you will most likely find him on a bike or in his kitchen. […]

Tuff’s SEO Strategist, Derek, on Aligning Personal Interests With Professional Growth

Meet Derek Coleman, Tuff’s SEO Strategist. Derek works closely with Tuff’s clients to audit web properties, implement technical SEO fixes, and increase organic revenue. Below, he shares how Charlie Sheen inspired his career switch from finance to digital marketing, his experience jumping out of a plane his first time flying, and on defining yourself in […]

Tuff’s PPC Strategist, Chris, on Designing an Intentional Career Path

Meet Chris Alarcon, Tuff’s PPC Strategist. Chris works closely with Tuff’s clients to identify, test, and scale profitable paid channels.  Below, he shares how he got so clear on the steps he wants to take in his career, why remote work has helped reduce anxiety, and what advice he’d give to someone new to working […]

How We Created a Career Framework For Growth on a Small Team

At the time of writing this, we’re a 5-person team.  As a profitable but bootstrapped company, our growth is intentional and focused on the needs of our team and clients. We’re excited to grow in the next few years but not rapidly. With that in mind, not everyone can (or wants to) be a people […]